CRO Services

B2B Conversion Rate Optimization Solutions for Greater Conversions and Leads
CRO Services

We Know Exactly How To Get You More Leads

To build a high-converting website in an age of three-second attention spans requires a lot more than luck. Uncover actionable, data-driven insights and increase conversion rates from your existing site traffic using Stratabeat’s neuroscience-, behavior-, and testing-based CRO framework developed over 13 years of building and optimizing B2B SaaS and tech websites.

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Working with Stratabeat has been a true partnership. Their strategic guidance has been invaluable… They continuously uncover new ways to drive traffic and leads and are fully collaborative in their approach to execution.

Stacey Epstein CMO, Freshworks

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Turn Your Existing Traffic into More Leads

If you’re struggling to generate new leads, we’ll identify site updates that will move the needle.

We guide you where to begin and how to fix site problems, overhaul your landing pages, improve user experience, and strengthen your messaging for higher conversions. We then clarify prioritization so that you achieve big wins early.

Behavioral Intelligence that Increases Your Conversions

No more wondering why your website visitors are not converting.

Analyzing user behavior, we see everything your site visitors are doing in your website via heatmaps, including click, scroll, attention, and movement maps. We complement this with video recordings of actual site visitors, identifying what’s working and what’s not.

A/B Testing to Drive Conversion Rates Higher (and Higher)

Our optimization process continuously builds, tests, and validates conversion improvements.

Your team is strapped for time. Lean on us for comprehensive CRO services. Once our neuroscience- and behavior-based optimizations are in place, we turn to ongoing A/B testing to validate our learnings and to take your leads to new heights.

Interested in Learning More About Our CRO Services?

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I have worked with many digital marketing agencies and Stratabeat really stands out… They have great strategies on maximizing conversions and are willing to dig deep into analytics to find trends or identify issues. I am impressed with how much work they put into researching and digging in order to present me accurate analysis and recommendations… I would highly recommend them!

Tracy Lin Digital Marketing Manager, Sika Corporation

Stratabeat’s B2B CRO Services

Generating More SaaS & Tech Leads

You need more leads and a great return on investment. And our advanced marketing strategies combined with our premium CRO services deliver. Our conversion optimization services drive a better site experience, higher conversion rates, and more qualified leads for your business.

Our B2B CRO services include:

  • Audience insights
  • In-depth CRO audits
  • Website design for better UI and UX
  • Neuroscience-based webpage improvements
  • Landing page creation and redesign
  • Messaging
  • Conversion copywriting
  • BOFU content build-out
  • Irresistible lead generation offers
  • Calls to action (CTA) optimization
  • Site visitor identification
  • Behavioral analytics
  • Session recording reviews
  • A/B testing
  • Data analysis
  • Contact form optimization
  • Conversion funnel and sales funnel illustration
  • Value proposition definition
  • Target audience pain point and friction identification
  • Bounce rate improvement
  • Website performance reports
  • Customer acquisition and digital marketing strategy

FAQs

A CRO agency specializes in improving the functionality of your website to convert more visitors into customers by guiding them toward completing a desired action, such as a purchase or form submission. CRO experts use tools like A/B testing, multivariate testing, and behavioral analysis to optimize the customer journey.

At Stratabeat, we align conversion optimization efforts with your overall business goals and marketing campaigns to drive measurable improvements in your bottom line. For example, our recent work for a B2B martech client led to a 27.7% increase in cart completions by optimizing the path to the desired action.

Check out our testimonials to hear how much our clients enjoy working with us.

Yes, CRO is great for actually enhancing SEO. CRO services optimize key elements of your website to boost conversions, while also improving user experience metrics like bounce rate and time on site. When integrated with online marketing and SEO strategies, CRO efforts help your site rank better in search results while guiding users toward your desired action.

Stratabeat’s full-service approach to CRO and SEO resulted in a 1,260.7% increase in monthly organic traffic for GE HealthCare while maintaining a conversion rate 55% higher than their paid search campaigns.

CRO services offer multiple advantages by aligning your website’s performance with your goals and improving your bottom line. Key benefits include:

Boosting revenue without the need to increase website traffic

Maximizing the impact of your online marketing and SEO efforts

Improving user experience and decision-making through data-driven insights

Driving higher conversions by optimizing functionality and layout to prompt desired actions.

Stratabeat’s track record includes driving a 55% higher SEO conversion rate for GE HealthCare compared to paid search and PPC efforts, demonstrating the power of CRO in achieving measurable results.

Effective CRO strategies for B2B SaaS include:

Split testing product pages and calls to action to identify what drives more conversions

Streamlining the checkout process to reduce cart abandonment and complete the desired action

Using multivariate testing to refine web design and guide potential customers through the sales funnel

Leveraging social media and email marketing to build trust and increase customer decision-making confidence.

For instance, Stratabeat helped a B2B martech client achieve a 27.7% increase in cart completions by optimizing the web design and checkout flow based on behavioral data insights. Check out our case studies for more examples of our work.

Conversion optimization services focus on refining your website’s functionality to drive more potential customers toward completing a desired action, such as making a purchase or signing up for a newsletter.

Through multivariate and split testing, Stratabeat ensures that every element of your website works to improve decision-making and conversions. Our full-service SEO and content marketing approach, including web design and CRO, helped MyCase increase overall leads by 427% and paid search conversions by 217% in just seven months.

Success in CRO is measured by how effectively your website drives conversions and aligns with your business goals.

Key performance indicators (KPIs) include:

Website conversion rate increases

Higher average order value (AOV)

Improved user engagement metrics (e.g., time on page, reduced bounce rate)

Greater effectiveness of online marketing efforts, such as increased social media engagement. By tracking these metrics, Stratabeat can demonstrate the success of its CRO strategies, as seen in the 55% higher conversion rate for GE HealthCare compared to their paid search efforts.

Best practices for CRO include:

Conducting split testing and multivariate testing to optimize key web elements

Using behavioral data, heat maps, and user recordings to analyze potential customer actions and refine decision-making paths

Enhancing web design to streamline navigation and encourage desired actions

Integrating CRO with your broader digital marketing strategy and aligning it with business goals Stratabeat’s full-service approach to CRO consistently improves conversion rates and drives long-term results for businesses, including significant performance improvements for both SEO and paid search campaigns.

CRO services improve your website’s performance by enhancing functionality, web design, and user experience. This leads to smoother customer journeys, better alignment with your business goals, and higher completion of desired actions.

Stratabeat’s conversion optimization strategies focus on refining every aspect of the website, from page load speeds to navigation to call-to-action messaging, resulting in better engagement and conversions. For example, after redesigning Provenir’s website, we saw a 97.7% increase in unique visitors and a fourfold increase in leads within the first year.

CRO services focus on optimizing your website to convert more visitors into customers by improving functionality, web design, and user experience. CRO experts use tools like heat maps, split testing, and multivariate testing to identify the most effective strategies for your site.

Stratabeat’s CRO marketing services are built around driving results and aligning website performance with your business goals, as demonstrated by the quadrupled leads we achieved for Provenir after launching their new site.