Increasing Organic Traffic by 1,260.7%

GE HealhCare Logo


GE HealthCare, a leading enterprise medical technology company, hired Stratabeat to generate growth for a strategic, innovative product line. When the company first hired Stratabeat, there were zero Google Top 20 non-branded rankings. GE HealthCare was looking for Stratabeat to overhaul the SEO program.

Stratabeat jumped in and transformed every angle of the SEO program, including technical, on-page, content (including video), and authority building. In addition, we standardized their approach to global SEO, something that had historically been conducted in a fragmented manner.

As a result, the website for the strategic product line ultimately achieved an increase in monthly organic traffic of 1,260.7%.



Increased monthly organic traffic from Google by 1,260.7%


Achieved an SEO conversion rate that was 55% higher than the rate from paid search


Achieved 443 Google top 10 non-branded keywords


Achieved 139 non-branded position one keywords in Google


Technical SEO

One of the first SEO analyses Stratabeat conducted was a thorough technical SEO review. We guided our client through a complete coding overhaul, reducing the web page file size by more than 60%. HTTP requests were drastically reduced, and the code streamlined. We aided the developer in reducing page load time and improving Core Web Vitals.

On-Page & Content SEO

Stratabeat conducted on-page SEO for the client’s website, optimizing URLs, H1s, Titles, Meta Descriptions, and on-page copy. We rewrote their entire library of content (which had been badly underperforming), delivering many new Google page one rankings as a result. On top of this, we introduced a robust level of internal linking and optimized more than 100 YouTube videos.

Authority Building

When we started working with our client, competitors had a major advantage in referring domains and backlinks. Stratabeat identified websites that were mentitoning our client’s products, and secured new backlinks. On top of this, we guided our client through a consolidation of different digital properties so that all backlinks would point to the client’s main website, increasing domain authority.

Global SEO

Our client had multiple regional websites when we first started working together, and continued to launch additional international sites over time. The problem was that they were taking a fragmented approach to global SEO. Stratabeat created global SEO guidelines, wrote thousands of hreflang tags, and trained the IT team in instituting a consistent SEO program for all countries.

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