B2B Web Analytics

Stratabeat’s GA4 audit reviews property and data stream configuration, event and conversion tracking accuracy, attribution and channel grouping settings, audience segments, internal traffic and bot filtering, cross-domain tracking, Google Search Console and ads platform linking, data retention settings, and reporting structure. You receive a prioritized findings report: what’s broken, what’s missing, what’s misleading your team today, and exactly how we’ll fix it.

No, your CRM (Salesforce, HubSpot, Pipedrive, etc.) remains owned and administered by your team or your CRM partner. What we do is integrate your website analytics with your CRM: configuring how lead source and other data flow, so your sales and marketing data finally tell the same story. We work alongside your CRM admin rather than replacing them.

Web analytics consulting is the practice of designing and configuring the systems that measure website performance and related marketing performance, and then translating that data into decisions. It spans analytics platform configuration (GTM, GA4, GSC, Scrunch, etc.), conversion and lead tracking, attribution models, CRM and marketing automation integration, behavioral analytics, performmance dashboards, and ongoing analysis that turns raw data into marketing insights. For B2B companies, the center of gravity is connecting marketing activity to leads, opportunities, and pipeline.

Stratabeat builds four tiers of custom online dashboards, tailored to each client.

The executive dashboard gives leadership a one-screen view of organic performance: impressions, clicks, traffic, and conversions with year-over-year trending, channel and geographic breakdowns, and keyword position tracking.

The topical performance dashboard segments your search visibility by the themes that matter to your business — so you can see exactly which topical areas are gaining or losing ground, query-by-query and landing page-by-landing page.

Our GEO performance dashboard provides you with detailed AI search intelligence related to brand mentions, citations in the LLMs, and brand sentiment.

And the combined SEO & GEO performance dashboard goes deep on the full picture: conversion paths from entry page to form submission, CTA button performance down to the anchor text, demo and trial form tracking by channel, and dedicated views for AI engine referrals, Reddit, and review sites.

Your dashboards update automatically for real-time insights — no waiting for a monthly PDF.

Accurate measurement changes where the money goes. When you can see which digital channels, campaigns, and content actually produce leads and pipeline — not just sessions — you can shift budget toward the marketing initiatives that perform, cut the ones that don’t, and uncover growth opportunities that were invisible in default reports. Audience segmentation sharpens this further, revealing how your highest-value segments actually find and engage with your brand.

The result? A compounding effect on digital marketing effectiveness that fuels greater SQLs, SQOs, and sales pipeline.

Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Search Console (GSC), Google Data Studio (formerly Looker Studio), Scrunch (AI search performance tracking), and Mouseflow (behavioral analytics).

We often implement integrations with Salesforce, HubSpot, Pipedrive, Marketo, and others.

General data analytics firms are excellent at data warehouse architecture and BI — but they typically don’t know B2B marketing strategy, SEO, GEO, content strategy, PR, demand generation, lead generation, and conversion optimization. Stratabeat’s analytics services are purpose-built for B2B marketing teams: the events we track, the dashboards we build, and the integrations we configure all exist to answer one question — what’s actually driving leads and pipeline, and what should we do next?