Marketing Strategy Blog

Top B2B Marketing Conferences in 2024

B2B Marketing Conferences & Events

After several years of online and hybrid marketing conferences, in-person events are expected to be highly popular in 2024.

So which ones should you attend? Here’s a rundown of some of the best B2B marketing conferences this year to help you gain key new learnings to up your marketing game.

Digital Summit

Many Events Throughout The Year

Digital Summit is a series of digital marketing conferences that happen throughout the year that cover a variety of marketing topics. It’s in fact the largest conference series for digital marketers in the U.S. Digital Summit produces over 1,200+ sessions, workshops, and seminars annually covering digital marketing best practices and tactics.

Cities on the 2024 list at this point include:

  • Chicago
  • Dallas
  • Denver
  • Las Vegas
  • Minneapolis
  • New York
  • Orlando
  • Philadelphia
  • Raleigh
  • Seattle

Catch Stratabeat CEO, Tom Shapiro, as he presents at the Chicago conference on SEO and CRO prioritization and at the Denver conference on SEO takeaways from studying 250 B2B SaaS websites.


Many Events Throughout The Year

DigiMarCon is the largest digital marketing, media and advertising conference and exhibition series with over 40 conferences held annually around the world, in 18 countries. Sessions focus on building traffic, expanding brand awareness, improving customer service, and gaining insight into the latest digital tools.

U.S. cities on the 2024 list include:

  • Atlanta
  • Boston
  • Charlotte
  • Chicago
  • Dallas
  • Denver
  • Detroit
  • Honolulu
  • Houston
  • Las Vegas
  • Los Angeles
  • Miami
  • Nashville
  • New York City
  • Orlando
  • Philadelphia
  • Phoenix
  • San Diego
  • San Francisco
  • Seattle
  • Washington DC
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B2B Marketing Exchange

February 26 – 28, 2024

At B2B Marketing Exchange, marketers learn the tactics, tools, and strategies needed to engage key B2B accounts across channels. You’ll have your choice of more than 80 sessions across five tracks. B2B Marketing Exchange is comprised of three full days of “learning and connection to balance brand, demand, and the re-emergence of data-fueled creativity.” Uncover the latest in B2B SaaS marketing strategies and tactics.

Diversification is the theme for this year’s conference, and session topics include:

  • High-Touch Experiences
  • Data-Driven Storytelling
  • Buyer-Specific Content
  • Social Engagement
  • Brand Positioning & Marketing Differentiation
  • Award-Winning ABM/ABX Plays
  • Fresh Sales Enablement Strategies
  • New Product & Partner GTM Approaches

B2B Marketing Expo 2024

March 6 – 7 and October 9 – 10, 2024

The B2B Marketing Expo covers everything a marketing professional needs to know to advance their business and their own personal careers. With over 5000 attendees, and hundreds of suppliers and expert speakers, this 2 day event includes the latest technologies, educational masterclasses, and in-depth hands-on experiences.

Adobe Summit

March 26 – 28, 2024

Adobe Summit is a virtual and in-person marketing conference with more than 200 sessions across 11 tracks, along with training workshops and networking opportunities. At the Summit, attendees are able to expand their skillset, spark inspiration, and build connections. The speaker lineup is exceptionally strong, including speakers such as Ed Bastian at Delta Air Lines and Mary T. Barra at General Motors.

Session topics include:

  • Analytics for Customer Journeys
  • B2B Marketing
  • Collaborative Work Management
  • Commerce Made Personal
  • Content Supply Chain
  • Content that Drives Performance
  • Customer Data Management and Activation
  • Developer Ecosystem
  • Personalized Omnichannel Engagement
  • Powering your Digital Business with Adobe Experience Cloud
  • Trends and Inspiration


An overview of the Las Vegas Strip which is the location of LeadsCon 2024

April 8 – 10, 2024

If you’re looking for B2B marketing conferences that are just as awesome but a little more focused on generating leads, LeadsCon is the perfect blend of both. Leads are essential to every B2B’s growth, and nearly 5,000 marketers, specifically thousands of Fortune 1000 marketers within 25 main verticals look to LeadsCon for the latest insights on lead generation every year.

At LeadsCon, the agenda is jam-packed with networking, meetings, and content featuring lead gen experts. The speaker lineup includes Martin Andersen from Sony and Jacqueline Anderson from Endurance.

B2B Summit North America

May 5 – 8, 2024

Forrester’s B2B Summit North America will be a hybrid event this year. The conference is designed for B2B marketing, sales and product leaders with this year’s conference topic being “Align. Reinvent. Win.” B2B Summit North America 2024 will highlight how B2Bs need to “overcome constraints to reinvent their strategy, technology, and operations” for new buyers that have different expectations and lack trust in marketing and sales interactions.

Attendees should expect gaining the latest insights on the new generation of customers and buyers, new strategies for creating customer value, and more importantly, how data, technology, and AI can help you compete.

B2B Online

picture of online call

May 6 – 8, 2024

Many of these B2B marketing conferences cover a wide range of topics, but some, like B2B Online, zero in on a very specific niche. For B2B Online, that niche is manufacturing and distribution. Attendees will learn actionable strategies to maximize profit, digital trends, and differentiation and revenue-generation strategies.

At B2B Online, attendees should expect to gain insights from thought leaders, establish invaluable connections with peers, and keep a finger on the latest eCommerce and digital marketing trends.

Session topics include:

  • Digital Transformation
  • Omnichannel
  • Data Driven Decision Making
  • Social Content Strategies
  • Artificial Intelligence
  • SEO
  • Customer Experience and User Experience (CX/UX)

ITSMA Marketing Leadership Forum

May 13 – 15, 2024

For more than 25 years, ITSMA has been inspiring B2B services marketing excellence. At this year’s Marketing Leadership Forum, explore the following topics:

  • The CMO dynamic in the boardroom
  • Marketing Performance Index; balancing short- and long-term performance
  • Transformation initiatives for marketing leaders
  • AI enablement for marketing leaders
  • Developing a strong leadership team
  • And more

Gartner Marketing Symposium/Xpo

June 3 – 5, 2024

Want to master your marketing leadership? Create a world-class strategy? Hear from leading CMOs and marketing executives of B2B and B2C brands at the Gartner Marketing Symposium. This year’s theme is Lead Marketing Through Disruption’s Next Wave. Economic and societal disruptions continue to make marketing challenging, especially with AI turning technology into a disruption. However, successful CMOs lean into disruption. Attending the Gartner Marketing Symposium will give insights into leading a success marketing strategy.

Attendees benefit from joining a global community and connecting with Gartner experts and industry-leading marketing executives. The conference has plenty of roundtable sessions, peer conversations, and end-user case studies, leading to plenty of discussion amongst you and your peers. Additionally, attendees hear the latest Gartner research and participate in small-scale and interactive workshops to properly integrate Gartner into their business.

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An overview of San Franscisco, the location of Dreamforce 2024

September 17 – 19, 2024

Started in 2003, Dreamforce is the mega conference by Salesforce, with more than 170,000 attendees. Dreamforce is an annual event that brings together the global Salesforce community for learning, community building, and philanthropy.

Trailblazers from all over the world attend Dreamforce to share their insights, successes, and learn the latest in industry innovations. Attendees have the opportunity to see inspiring keynotes, learn about the future of technology and how to grow their organization and careers.

While there is no information at the moment about Dreamforce 2024, last year’s conference highlight Artificial Intelligence and featured 70 AI researchers, innovators and thought leaders.


Ice Sculpture from Hubspot Inbound

September 18 – 20, 2024

HubSpot’s INBOUND is one of the biggest (over 24,000 attendees!) and most well-known B2B marketing conferences out there, and for good reason! With over 250 speakers and everything from happy hours to ice sculptures, INBOUND never fails to impress. INBOUND is hybrid this year, so attend in person or online. INBOUND is near and dear to Stratabeat’s heart, as we’ve presented at the event in four separate years.

If you are looking to stay ahead of the curve in your industry, attending INBOUND is the perfect event. Some of the things attendees can do include:

  • Attend educational sessions and workshops led by industry experts
  • Gain new skills, knowledge, and expertise
  • Hear inspirational talks by executives, world leaders, and celebrities
  • Connect with other business leaders
  • Develop with partnerships, leads, and other business opportunities
  • and many more!

Content Marketing World

October 21 – 23, 2024

Content Marketing World is one of the preeminent content marketing events for B2B marketers. The conference boasts over 100 sessions, workshops, and industry forums presented by brand marketers and experts from around the world and will be hosted in San Diego in 2024.

If content marketing plays any part of what you do, Content Marketing World is the perfect conference. Attendees will find new inspiration, learn practical tips, and network with their peers, event speakers, content solutions, and marketing executives.

  • During the three day conference, attendees can learn from sessions relating to:
  • How to develop and document a content marketing strategy
  • What audiences expect from content experiences today
  • How to accurate measure the ROI of your content
  • and what the future of content marketing looks like.

ANA Masters of B2B Marketing Conference

October 22 – 25, 2024

The ANA is the U.S. advertising industry’s oldest and largest trade association. It was originally established to promote positive relations among manufacturers, advertisers, agencies, and others in the industry. The Association of National Advertisers’ Masters of B2B Marketing Conference, presented by LinkedIn, is the “only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing”.

Attendees will gain insights and strategies from the world’s top CMOs and leading brands that have led to exceed their customer needs, drive growth, and inspire change. Throughout the conference, attendees should expect to take part in networking, entertainment, and hear from amazing speakers. In 2023, key speakers included Kevin Allocca from YouTube, Brad Audet from Mazda, and Danielle Bozarth from McKinsey & Company.

State of Search 2024

October 28 – 29, 2024

Want to learn the latest and greatest about how to make your online presence work for you? Hear from the top speakers in the digital marketing industry at the State of Search 2024 conference. Attendees will learn how to keep up with the constant changing of social media, google, and algorithm updates.

At this year’s State of Search, attendees will benefit from:

  • Extensive programming on SEO, local SEO, PPC, and social media marketing
  • Network opportunities and attending virtual conference sessions
  • and Receiving practical, hands-on content from speakers who want to help you succeed.

MarketingProfs B2B Forum

An overview of Boston, where B2B Profs Conference is located

November 12 – 14, 2024

With a 16-year history, the MarketingProfs B2B Forum brings you bright minds in B2B marketing covering essential B2B marketing covering essential B2B marketing strategies and tactics. Attendees have the opportunity to see inspirational keynotes, discuss in engaging sessions, and make immeasurable connections.

With all sessions focusing on B2B Marketing, some of the topics include:

  • Account Based Marketing (ABM)
  • Artificial Intelligence
  • Content Marketing
  • Customer Experience
  • Demand Generation
  • Email Marketing
  • Go-to-Market (GTM) Strategy
  • Influencer Marketing
  • Marketing Stratey
  • Metrics and Measurement
  • Sales Enablement
  • Search Engine Optimization (SEO)
  • Social Media Strategy
  • and many more!

DMO Advanced 2024

To Be Determined

DMO Advanced 2024 is the flagship event for digital marketers to solve business-critical challenges through collaborative educational events. This conference has plenty of collaborative sessions, putting attendees in an immersive environment, with interactive and educational panels.

Attendees will benefit from learning from their peers and industry experts, tackling mission-critical challenges that are relevant to their business, and having time to unwind.

Tom Shapiro

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