After several years of online and hybrid marketing conferences, in-person events are expected to be highly popular in 2023.
So which ones should you attend? Here’s a rundown of some of the best B2B marketing conferences this year to help you gain key new learnings to up your marketing game.
Many Events Throughout The Year
Digital Summit is a series of digital marketing conferences that happen throughout the year that cover a variety of marketing topics. It’s in fact the largest conference series for digital marketers in the U.S. Digital Summit produces over 1,200+ sessions, workshops, and seminars annually covering digital marketing best practices and tactics.
Cities on the 2023 list at this point include:
- Washington DC
Expect more to be announced soon.
Many Events Throughout The Year
DigiMarCon is the largest digital marketing, media and advertising conference and exhibition series with over 40 conferences held annually around the world, in 18 countries. Sessions focus on building traffic, expanding brand awareness, improving customer service, and gaining insight into the latest digital tools.
U.S. cities on the 2023 list include:
- New York City
- Los Angeles
- San Francisco
- San Diego
- And more
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B2B Marketing Exchange
February 27 – March 1, 2023
At B2B Marketing Exchange, marketers learn the tactics, tools, and strategies needed to engage key B2B accounts across channels. You’ll have your choice of more than 80 sessions across five tracks. B2B Marketing Exchange is comprised of three full days of “learning and connection to balance brand, demand, and the re-emergence of data-fueled creativity”.
March 13-15, 2023
If you’re looking for B2B marketing conferences that are just as awesome but a little more focused on generating leads, LeadsCon is the perfect blend of both. Leads are essential to every B2B’s growth, and nearly 5,000 marketers look to LeadsCon for the latest insights on lead generation every year. The 2022 event has already concluded, but the date is set for March 13-15, 2023 if you’d like to plan ahead.
March 21-23, 2023
Adobe Summit is a virtual and in-person marketing conference with more than 200 sessions across 11 tracks, along with training workshops and networking opportunities. At the Summit, attendees are able to expand their skillset, spark inspiration, and build connections. The speaker lineup is exceptionally strong, including previous speakers such as John Donahoe at Nike and Deborah Wahl at General Motors.
Session topics include:
- Analytics for Customer Journeys
- B2B Marketing
- Collaborative Work Management
- Commerce Made Personal
- Content Supply Chain
- Content that Drives Performance
- Customer Data Management and Activation
- Developer Ecosystem
- Personalized Omnichannel Engagement
- Powering your Digital Business with Adobe Experience Cloud
- Trends and Inspiration
May 1-3, 2023
Many of these B2B marketing conferences cover a wide range of topics, but some, like B2B Online, zero in on a very specific niche. For B2B Online, that niche is manufacturing and distribution. Attendees will learn actionable strategies to maximize profit, digital trends, and differentiation and revenue-generation strategies.
Gartner Marketing Symposium/Xpo
May 22-24, 2023
Want to master your marketing leadership? Create a world-class strategy? Hear from leading CMOs and marketing executives of B2B and B2C brands at the Gartner Marketing Symposium.
This year’s theme is Marketing’s New Directive: Reprioritize, Rethink, Realign. Attend this year’s event, and learn cutting-edge marketing practices to drive efficient growth.
ANA Masters of B2B Marketing Conference
2023 Dates TBD
The ANA is the U.S. advertising industry’s oldest and largest trade association. It was originally established to promote positive relations among manufacturers, advertisers, agencies, and others in the industry. The Association of National Advertisers’ Masters of B2B Marketing Conference, presented by LinkedIn, is the “only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing”.
ITSMA Marketing Leadership Forum
May 16-17, 2023
For more than 25 years, ITSMA has been inspiring B2B services marketing excellence. At this year’s Marketing Leadership Forum, explore the following topics:
- Marketing’s strategic value and perception in the organization
- Leaders in marketing’s digital transformation
- Retaining and developing talent in the face of the Great Resignation
- How ABM has become a critical source of growth
- And more
B2B Summit North America
June 5-7, 2023
Forrester’s B2B Summit North America will be a hybrid event this year. The conference is designed for B2B marketing, sales and product leaders “to empower their strategies, fuel the revenue engine and drive the business forward”. One of the features of the event will be ground-breaking research, models, and frameworks for B2B organizations to take their marketing to the next level.
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September 5-8, 2023
HubSpot’s INBOUND is one of the biggest (over 24,000 attendees!) and most well-known B2B marketing conferences out there, and for good reason! With over 250 speakers and everything from happy hours to ice sculptures, INBOUND never fails to impress. INBOUND is hybrid this year, so attend in person or online. INBOUND is near and dear to Stratabeat’s heart, as we’ve presented at the event in four separate years, including 2022.
September 12-14, 2023
Started in 2003, Dreamforce is the mega conference by Salesforce, with more than 170,000 attendees. Dreamforce is an annual event that brings together the global Salesforce community for learning, community building, and philanthropy.
Content Marketing World
September 26-29, 2023
Content Marketing World is one of the preeminent content marketing events for B2B marketers. The conference boasts over 100 sessions, workshops, and industry forums presented by brand marketers and experts from around the world and will be hosted in Washington D.C. in 2023.
MarketingProfs B2B Forum
October 4-6, 2023
With a 16-year history, the MarketingProfs B2B Forum brings you bright minds in B2B marketing covering essential B2B marketing strategies and tactics. With more than 40 sessions, get ready to up your B2B marketing game.