Marketing Strategy Blog

Top B2B Marketing Conferences in 2023

B2B Marketing Conferences

After several years of online and hybrid marketing conferences, in-person events are expected to be highly popular in 2023.

So which ones should you attend? Here’s a rundown of some of the best B2B marketing conferences this year to help you gain key new learnings to up your marketing game.

Digital Summit

Many Events Throughout The Year

Digital Summit is a series of digital marketing conferences that happen throughout the year that cover a variety of marketing topics. It’s in fact the largest conference series for digital marketers in the U.S. Digital Summit produces over 1,200+ sessions, workshops, and seminars annually covering digital marketing best practices and tactics.

Cities on the 2023 list at this point include:

  • Atlanta
  • Chicago
  • Dallas
  • Denver
  • Detroit
  • Minneapolis
  • Philadelphia
  • Phoenix
  • Raleigh
  • Washington DC

Stratabeat CEO, Tom Shapiro, will be presenting at the Philadelphia Digital Summit event on October 16-17, 2023. Check out his session about how to increase organic traffic by 7,235.7%.

DigiMarCon

Many Events Throughout The Year

DigiMarCon is the largest digital marketing, media and advertising conference and exhibition series with over 40 conferences held annually around the world, in 18 countries. Sessions focus on building traffic, expanding brand awareness, improving customer service, and gaining insight into the latest digital tools.

U.S. cities on the 2023 list include:

  • Orlando
  • New York City
  • Los Angeles
  • Philadelphia
  • Seattle
  • Denver
  • Miami
  • Houston
  • San Francisco
  • Detroit
  • Chicago
  • Boston
  • San Diego
  • Nashville
  • And more

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B2B Marketing Exchange

February 27 – March 1, 2023

At B2B Marketing Exchange, marketers learn the tactics, tools, and strategies needed to engage key B2B accounts across channels. You’ll have your choice of more than 80 sessions across five tracks. B2B Marketing Exchange is comprised of three full days of “learning and connection to balance brand, demand, and the re-emergence of data-fueled creativity”.

LeadsCon

March 13-15, 2023

If you’re looking for B2B marketing conferences that are just as awesome but a little more focused on generating leads, LeadsCon is the perfect blend of both. Leads are essential to every B2B’s growth, and nearly 5,000 marketers look to LeadsCon for the latest insights on lead generation every year. The 2022 event has already concluded, but the date is set for March 13-15, 2023 if you’d like to plan ahead.

Adobe Summit

March 21-23, 2023

Adobe Summit is a virtual and in-person marketing conference with more than 200 sessions across 11 tracks, along with training workshops and networking opportunities. At the Summit, attendees are able to expand their skillset, spark inspiration, and build connections. The speaker lineup is exceptionally strong, including previous speakers such as John Donahoe at Nike and Deborah Wahl at General Motors.

Session topics include:

  • Analytics for Customer Journeys
  • B2B Marketing
  • Collaborative Work Management
  • Commerce Made Personal
  • Content Supply Chain
  • Content that Drives Performance
  • Customer Data Management and Activation
  • Developer Ecosystem
  • Personalized Omnichannel Engagement
  • Powering your Digital Business with Adobe Experience Cloud
  • Trends and Inspiration

virtual B2B marketing conferences

B2B Online

May 1-3, 2023

Many of these B2B marketing conferences cover a wide range of topics, but some, like B2B Online, zero in on a very specific niche. For B2B Online, that niche is manufacturing and distribution. Attendees will learn actionable strategies to maximize profit, digital trends, and differentiation and revenue-generation strategies.

Gartner Marketing Symposium/Xpo

May 22-24, 2023

Want to master your marketing leadership? Create a world-class strategy? Hear from leading CMOs and marketing executives of B2B and B2C brands at the Gartner Marketing Symposium.

This year’s theme is Marketing’s New Directive: Reprioritize, Rethink, Realign. Attend this year’s event, and learn cutting-edge marketing practices to drive efficient growth.

ANA Masters of B2B Marketing Conference

2023 Dates TBD

The ANA is the U.S. advertising industry’s oldest and largest trade association. It was originally established to promote positive relations among manufacturers, advertisers, agencies, and others in the industry. The Association of National Advertisers’ Masters of B2B Marketing Conference, presented by LinkedIn, is the “only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing”.

B2B Marketing Conference

ITSMA Marketing Leadership Forum

May 16-17, 2023

For more than 25 years, ITSMA has been inspiring B2B services marketing excellence. At this year’s Marketing Leadership Forum, explore the following topics:

  • Marketing’s strategic value and perception in the organization
  • Leaders in marketing’s digital transformation
  • Retaining and developing talent in the face of the Great Resignation
  • How ABM has become a critical source of growth
  • And more

B2B Summit North America

June 5-7, 2023

Forrester’s B2B Summit North America will be a hybrid event this year. The conference is designed for B2B marketing, sales and product leaders “to empower their strategies, fuel the revenue engine and drive the business forward”. One of the features of the event will be ground-breaking research, models, and frameworks for B2B organizations to take their marketing to the next level.


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INBOUND

September 5-8, 2023

HubSpot’s INBOUND is one of the biggest (over 24,000 attendees!) and most well-known B2B marketing conferences out there, and for good reason! With over 250 speakers and everything from happy hours to ice sculptures, INBOUND never fails to impress. INBOUND is hybrid this year, so attend in person or online. INBOUND is near and dear to Stratabeat’s heart, as we’ve presented at the event in four separate years, including 2022.

Inbound 2021 conference ice sculpture

Dreamforce

September 12-14, 2023

Started in 2003, Dreamforce is the mega conference by Salesforce, with more than 170,000 attendees. Dreamforce is an annual event that brings together the global Salesforce community for learning, community building, and philanthropy.

Content Marketing World

September 26-29, 2023

Content Marketing World is one of the preeminent content marketing events for B2B marketers. The conference boasts over 100 sessions, workshops, and industry forums presented by brand marketers and experts from around the world and will be hosted in Washington D.C. in 2023.

Cleveland Ohio Content Marketing World B2B Marketing Conferences

MarketingProfs B2B Forum

October 4-6, 2023

With a 16-year history, the MarketingProfs B2B Forum brings you bright minds in B2B marketing covering essential B2B marketing strategies and tactics. With more than 40 sessions covering topics from SEO to AI to email marketing, get ready to up your B2B marketing game.

Catch Stratabeat CEO, Tom Shapiro, at the MarketingProfs B2B Forum, leading a session on advanced SERP analysis for greater SEO results.