Increasing Organic Traffic by 7,235.7%
A marketing agency hired Stratabeat to help generate new growth. The agency had traditionally focused on startups. It was now looking to target the Fortune 1000 but was having difficulty making inroads.
When the agency hired Stratabeat, we started overhauling their marketing operations in full. To drive growth, we outlined new marketing strategies, updated the messaging, guided the agency through a complete website relaunch, took over blogging responsibilities, created 18 case studies for social proof, and authored 160 pages worth of lead magnets.
$682,088Increase in monthly organic traffic value within three years
7,235.7%Increase in organic blog traffic
1,500+Growth in non-branded Google page one keyword rankings
35 to 72Increase in the website’s domain rating
252Growth in number of employees (160 to 412)
The prior marketing messaging was confusing to site visitors. Upon arriving on the client website, neither the agency’s services nor the intended target audience segments were clear.
Stratabeat guided the client through an overhaul of the website and rewrote the copy with clear, powerful messaging.
Blogging and SEO
To drive organic traffic, Stratabeat wrote pillar pages and long-form blog posts, typically writing between 12,000 – 15,000 words per month. To make the copy spring to life and to make the posts more engaging, we added many stories, statistics, case studies, screen captures, etc. The result was a passive link building engine. In addition, feedback from readers was extremely positive.
In order to drive leads from the blog, Stratabeat authored various lead magnets offered for download on the client website. Across multiple downloadable documents, Stratabeat created more than 160 pages worth of lead magnets.
This resulted in more than 55,000 page views for our client.
When we first started working with the client, there were only two case studies in their website and neither was relevant to the new target audience. To address the issue, we interviewed the client account teams and developed 18 new, results-focused case studies. The case studies are now featured throughout the agency’s website, helping to convert site visitors into leads.
“We’ve worked with Tom and the Stratabeat team for years and they consistently provide high quality work, actionable insights, and most importantly, meaningful results. From content development to audience psychology to coming up with fresh ideas, they’ve been a dependable and significant asset to our team. Whether you’re a growth stage challenger company or an industry leader, I highly recommend Stratabeat — you won’t be disappointed!”