CRO Services
B2B Conversion Rate Optimization Solutions for Greater Conversions and Leads
Working with Stratabeat has been a true partnership. Their strategic guidance has been invaluable… They continuously uncover new ways to drive traffic and leads and are fully collaborative in their approach to execution.
Trusted By
Turn Your Existing Traffic into More Leads
If you’re struggling to generate new leads, we’ll identify site updates that will move the needle.Our team of CRO specialists and strategists guide your marketing team where to begin and how to fix site problems, overhaul your landing pages, improve user experience, and strengthen your messaging for higher conversions. We then clarify prioritization so that you achieve big wins early.
Behavioral Intelligence that Increases Your Conversions
No more wondering why your website visitors are not converting.Analyzing user behavior, we see everything your site visitors are doing in your website via heatmaps, including click, scroll, attention, and movement maps. We complement this with video recordings of actual site visitors, identifying what’s working and what’s not.
A/B Testing to Drive Conversion Rates Higher (and Higher)
Our optimization process continuously builds, tests, and validates conversion improvements.Your team is strapped for time. Lean on us for comprehensive CRO services. Once our neuroscience- and behavior-based optimizations are in place, we turn to ongoing A/B testing to validate our learnings, exceed your conversion goals, and take your leads to new heights.
Interested in Learning More About Our CRO Services?
I have worked with many digital marketing agencies and Stratabeat really stands out… They have great strategies on maximizing conversions and are willing to dig deep into analytics to find trends or identify issues. I am impressed with how much work they put into researching and digging in order to present me accurate analysis and recommendations… I would highly recommend them!
Stratabeat’s B2B CRO Services
Gain an Unfair Marketing Advantage
Get actionable marketing insights in your inbox.
FAQs
A CRO agency specializes in improving the functionality of your website to convert more visitors into customers by guiding them toward completing a desired action, such as a purchase or form submission. CRO experts use tools like A/B testing, multivariate testing, and behavioral analysis to optimize the customer journey.
At Stratabeat, we align conversion optimization efforts with your overall business goals and marketing campaigns to drive measurable improvements in your bottom line. For example, our recent work for a B2B martech client led to a 27.7% increase in cart completions by optimizing the path to the desired action.
Check out our testimonials to hear how much our clients enjoy working with us.
Yes, CRO is great for actually enhancing SEO. CRO services optimize key elements of your website to boost conversions, while also improving user experience metrics like bounce rate and time on site. When integrated with online marketing and SEO strategies, CRO efforts help your site rank better in search results while guiding users toward your desired action.
Stratabeat’s full-service approach to CRO and SEO resulted in a 1,260.7% increase in monthly organic traffic for GE HealthCare while maintaining a conversion rate 55% higher than their paid search campaigns.
CRO services offer multiple advantages by aligning your website’s performance with your goals and improving your bottom line. Key benefits include:
- Boosting revenue without the need to increase website traffic
- Maximizing the impact of your online marketing and SEO efforts
- Improving user experience and decision-making through data-driven insights
- Driving higher conversions by optimizing functionality and layout to prompt desired actions
Stratabeat’s proven track record includes driving a 55% higher SEO conversion rate for GE HealthCare compared to paid search and PPC efforts, demonstrating the power of CRO in achieving measurable results.
Effective CRO strategies for B2B SaaS include:
- Split testing product pages and calls to action to identify what drives more conversions
- Streamlining the checkout process to reduce cart abandonment and complete the desired action
- Using multivariate testing to refine web design and guide potential customers through the sales funnel
- Leveraging social media and email marketing to build trust and increase customer decision-making confidence
For instance, Stratabeat helped a B2B martech client achieve a 27.7% increase in cart completions by optimizing the web design and checkout flow based on behavioral data insights. Check out our case studies for more examples of our work.
Conversion optimization services focus on refining your website’s functionality to drive more potential customers toward completing a desired action, such as making a purchase or signing up for a newsletter.
Through multivariate and split testing, Stratabeat ensures that every element of your website works to improve decision-making and conversions. Our full-service SEO and content marketing approach, including web design and CRO, helped MyCase increase overall leads by 427% and paid search conversions by 217% in just seven months.
Success in CRO is measured by how effectively your website drives conversions and aligns with your business goals.
Key performance indicators (KPIs) include:
- Website conversion rate increases
- Higher average order value (AOV)
- Improved user engagement metrics (e.g., time on page, reduced bounce rate)
Greater effectiveness of online marketing efforts, such as increased social media engagement. By tracking these metrics, Stratabeat can demonstrate the success of its CRO strategies, as seen in the 55% higher conversion rate for GE HealthCare compared to their paid search efforts.
Best practices for CRO include:
- Conducting split testing and multivariate testing to optimize key web elements
- Using behavioral data, heat maps, and user recordings to analyze potential customer actions and refine decision-making paths
- Enhancing web design to streamline navigation and encourage desired actions
- Integrating CRO with your broader digital marketing strategy and aligning it with business goals
Stratabeat’s full-service approach to CRO consistently improves conversion rates and drives long-term results for businesses, including significant performance improvements for both SEO and paid search campaigns.
CRO services improve your website’s performance by enhancing functionality, web design, and user experience. This leads to smoother customer journeys, better alignment with your business goals, and higher completion of desired actions.
Stratabeat’s conversion optimization strategies focus on refining every aspect of the website, from page load speeds to navigation to call-to-action messaging, resulting in better engagement and conversions. For example, after redesigning Provenir’s website, we saw a 97.7% increase in unique visitors and a fourfold increase in leads within the first year.
Stratabeat’s CRO services focus on optimizing your website to convert more visitors into customers by improving functionality, web design, and user experience. Our project managers are CRO experts who use tools like heat maps, split testing, and multivariate testing to identify the most effective strategies for your site.
Stratabeat’s CRO marketing services are built around driving results and aligning website performance with your business goals, as demonstrated by the quadrupled leads we achieved for Provenir after launching their new site.
B2B CRO Resources
