The Advanced Guide to B2B SEO

While B2B SEO and B2C SEO share some similarities, there are distinct differences that must be considered to generate real business results. Treating both the same often leads to mediocre outcomes. To achieve greater search engine rankings, prioritize the following B2B-specific strategies.

Multiple Decision Makers

B2B marketing faces unique challenges, especially the need to engage multiple decision-makers. For example, selling graphic design software may require reaching the head of design, graphic designers, and the CMO. This complexity makes SEO solutions for B2B more intricate, demanding content and web pages optimized around the specific pain points and questions each decision-maker has.

Effective B2B SEO campaigns must account for each stakeholder, creating content that addresses their distinct concerns. This approach, coupled with regular SEO audits, ensures that your site remains optimized for all stages of the decision-making process.

Using the graphic design software example:

• Designers want to know how your software makes the design process easier or faster and helps them tackle specific design challenges. They’ll likely dig deep into specific functionality.
• The head of design needs to be convinced that your platform will integrate smoothly with their technology stack as a whole and make their team more efficient or effective.
• The Chief Marketing Officer should be made to understand how your software fits within the marketing budget, increases productivity, and will ultimately boost the bottom line.

An effective B2B SEO campaign hits all of these key points.

Longer Sales Cycles

B2B leads often have longer sales cycles due to the larger number of stakeholders involved and the higher price points. Your B2B SEO campaigns need enough content to address the entire sales cycle and cover every stage of the customer journey. Content like competitor analysis, site audits, and SEO ROI calculators can help prospects assess the best options and make informed decisions.

An effective SEO strategy creates content that helps buyers at each stage—educating them on pain points, providing content ideas to address objections, and offering tools like SEO audit reports to measure website performance.

While there are elements of B2B SEO that are somewhat complex, the overall process and concepts are straightforward. At its core, B2B SEO is simply giving searchers:

• The right content
• In the right format
• At the right time
• So that they have a superior experience

All the strategies we discuss aim to help both Google and searchers find content that best matches their query and ensures a positive experience. Incorporating content ideas that resonate with your audience and optimizing for website performance will help you build domain authority and boost keyword rankings.

With that in mind, let’s look at the core B2B SEO strategies for higher Google rankings.

Technical SEO for B2B Websites

Technical SEO involves optimizing your website’s infrastructure to ensure it is easily discoverable and crawlable by search engine bots, loads quickly, and provides a great user experience across all devices. Properly implementing technical SEO solutions will help improve website traffic, reduce technical issues, and improve website performance—all key factors in boosting rankings on search engine results pages (SERPs).

Crawl Errors

Addressing crawling and indexing errors is critical for effectively managing your website’s crawl budget and ensuring that your most important pages are crawled frequently.

Issues such as 4xx errors (client-side errors), 5xx errors (server issues), pages blocked via robots.txt, and problems with rendering JavaScript can significantly impact your crawl budget and prevent search engines from properly indexing all of your key website pages.

Conducting regular site audits using tools like Screaming Frog and utilizing the Indexing and Crawl Stats reports in Google Search Console can help identify and resolve these technical issues. This proactive approach ensures your site is fully optimized for search engine rankings.

Redirects

Setting up the right redirects is essential for preserving SEO equity. For example, using a 301 redirect transfers equity from the old URL to the new one. Incorrect redirects such as 302 or 307 can result in lost ranking potential and crawl budget wastage.

Make sure that there is not a very high percentage of redirects as we don’t want search engines spending valuable crawl resources on redirects instead of indexing the important pages. Additionally, avoid redirect chains and remove unnecessary redirects which can confuse search engines and harm website performance.

Optimized XML Sitemap

Your XML sitemap should be optimized to include only URLs with a 200 status code and exclude any unwanted URLs or those with 3xx or 4xx status codes, as well as unnecessary parameters and redirects. Segmenting large sites into smaller sitemaps by page type (e.g., services, products, blog posts, pages, industries, case studies) ensures easier crawling and makes sitemap management more efficient. Additionally, consider adding the XML sitemap URLs to your robots.txt file and submitting the sitemap URL in Google Search Console (GSC).

Optimized Robots.txt

A well-constructed robots.txt file helps manage your crawl budget by guiding search engines on which pages to crawl and which to avoid. Efficiently managing your crawl budget improves website performance and helps focus Google’s attention on your most important content, contributing to higher keyword rankings.

Site Structure

A well-structured site improves both user experience and Google’s ability to understand the relationships between your pages. Clearly define your broad categories, sub-categories, and specific content areas (e.g., product vs. educational content). Good site structure helps boost search engine rankings and can be monitored through regular SEO audits and site audit tools.

Page Experience

Google now considers Page Experience signals as part of its ranking algorithm. A smooth, user-friendly experience on your site helps retain visitors and improves website traffic. Conducting a site audit and backlink analysis ensures that your content is accessible, loads quickly, and avoids broken links, all of which contribute to higher keyword rankings.

Core Web Vitals

Core Web Vitals (CWV) are an important subset of Page Experience and should be a focus of your technical SEO strategy. There are currently three main metrics Google evaluates for Core Web Vitals are:

• Largest Contentful Paint (LCP): Measures how long it takes to render the largest image or block of text on a page, ensuring that users can quickly view the main content.
• Cumulative Layout Shift (CLS): Tracks the amount of unexpected visual shift that occurs as a page loads, helping to prevent frustrating disruptions in user experience.
• Interaction to Next Paint (INP): Newly introduced, this metric assesses the responsiveness of the page after a user interacts, indicating how efficiently the page responds to clicks, taps, or key presses.

Beyond these, Google also considers additional metrics to gauge overall page performance:

• First Contentful Paint (FCP): The time it takes for the first piece of content (text or image) to be rendered.
• First Input Delay (FID): Measures the time between when a user first interacts with your page and when the browser responds.
• Time to First Byte (TTFB): Represents the time it takes for a server to deliver the first byte of data.

A focus on Core Web Vitals helps ensure that your website loads quickly, remains visually stable, and responds efficiently to user interactions, all of which are vital for both search rankings and user experience. You can monitor and improve your Core Web Vitals scores using tools like Google Search Console.

Additionally, site architecture plays an integral role in technical SEO for B2B businesses. A well-structured website with logical internal linking makes it easier for Google to understand the relationships between your content. Your site should be intuitive, allowing users to reach any page within a few clicks while maintaining clear page hierarchies.

Finally, clarity is key. Use concise, descriptive URLs and make sure that category pages are distinct to help users navigate effortlessly. For instance, if your offerings include finance and HR products, give each its own dedicated page to avoid confusion and improve user experience.

Structured Data (Schema)

Structured data, commonly referred to as schema markup, is a standardized format that helps search engines understand the content and context of your web pages. By adding schema markup on the pages on your site, you enable search engines to better understand the context of your content, which can improve your chances of earning rich snippets in search results. Rich snippets increase visibility and contribute to higher click-through rates by providing users with relevant information directly within the search results.

For example, if your site includes software reviews, you can use review schema to highlight ratings and customer feedback in search results, increasing visibility and credibility. Similarly, organization schema can display key company information—such as name, logo, and contact details—directly in search, helping users find your business more easily.

The comprehensive library of shared vocabularies available at Schema.org allows you to classify a variety of content, including products, events, articles, and more. Implementing structured data enhances search engine understanding and can lead to better indexing and improved search rankings.

Structured data is particularly valuable in B2B SEO, where users are often looking for specific, detailed information. Proper use of schema ensures that this information is presented clearly and accurately in search results, giving your content an edge in visibility and driving more qualified traffic to your site.

Keyword research is the process of identifying the keywords your customers are using and then incorporating them as part of your on-page SEO and content. By identifying the specific terms and phrases being searched for at each stage of the funnel, you can create tailored content ideas that align with user intent. This approach boosts website traffic and enhances keyword rankings.

Keyword Research Tools

You can use a variety of tools to help you identify potential keywords to target, including:

Ahrefs: A comprehensive SEO solutions suite that includes a robust keyword research tool, useful for backlink analysis and competitor analysis.

Semrush: A leading suite that offers tools for keyword research, rank tracking, and monitoring search engine rankings.

Serpstat: Includes features like broken link checking and site audits, alongside keyword research capabilities.

Surfer: Helps identify SEO topic clusters and offers insights for organizing your keywords based on intent and content structure.

Moz: A beginner-friendly keyword research tool that also provides backlink profile data and website performance insights.

AnswerThePublic: Great for generating content ideas by uncovering the questions people are asking.

AnswerSocrates: An analysis tool for both questions being asked and trends surrounding relevant keywords.

Google Question Hub: Identifies unanswered questions online, a goldmine for creating new, informative content that builds thought leadership and brand awareness.

Audience segmentation is essential for crafting an effective B2B SEO strategy. Segmenting your audience allows you to create targeted approaches for different customer groups, ensuring your messaging resonates with each one.

For example, if your product is Customer Relationship Management (CRM) software, your audience might range from Chief Marketing Officers (CMOs) of Fortune 500 companies to small business owners with fewer than 25 customers. Each group has different challenges and priorities, so crafting tailored strategies for each segment ensures your content speaks directly to their needs.

The Stratabeat B2B SEO Study, which analyzed 300 B2B SaaS websites and over 15,000 data points, reveals the clear advantages of audience segmentation. The study shows how well-targeted SEO efforts drive better rankings, boost traffic, and improve site performance. Segmenting your audience and aligning SEO activities with each segment’s search behaviors lead to more effective content and stronger engagement.

After identifying your segments, the next step is to create buyer personas for each one. Personas help you better understand what your customers want, allowing you to tailor content to their specific goals and pain points. To build these personas, gather data through research and customer interactions, ensuring you aren’t relying on assumptions. Key persona details might include:

• Age range
• Job title
• Industry
• Goals and challenges
• Pain points
• Desired product features

Understanding your audience at this level enables you to craft content that not only addresses their unique needs but also improves your SEO performance. As highlighted in the Stratabeat study, targeting your content to well-defined segments and personas is critical to achieving B2B SEO success.

Map the Customer Journey

The customer journey map is a visual representation of the customer’s experience as they go through each stage of their relationship with your brand. It encompasses every touchpoint, from the first time they encounter your brand to the point where they make a purchase.

To map the customer journey, identify all the possible ways a customer might interact with your brand: organic search, social media, email, webinar, PPC ad, etc. Focus primarily on any touchpoints where the customer is taking some form of action.

Once you’ve identified all the potential touchpoints, map them to the different stages of your sales funnel and then start to look for any points of friction. In other words, any places where a customer might encounter problems, have unanswered questions, feel hesitant, etc. Then focus on optimizing those places to remove and hindrances.

Align with Search Intent

If you want your content to rank, it has to align with the search intent behind keywords. It’s not enough to know the terms your audience is searching for. You also need to know why they’re using those terms and then give them what they’re looking for.

For example, if someone searches for “Insperity PEO,” they’re clearly intending to find information about Insperity and their HR and related services. But if someone searches for “what is a PEO,” they are looking for an educational overview at an elementary level. Now, if someone searches for “best PEOs for small business” instead, they’re probably looking for lists, reviews, and comparisons.

When creating content around a particular keyword, ensure that it aligns with the intent behind that keyword. If it doesn’t, visitors will quickly leave when they see that the page doesn’t contain the information they were looking for and Google will place it lower in the search results.

Keep your pages focused. Center your page on a specific concept or topic. Then, based on that narrow focus, optimize your URLs, title tags, headers, etc. for the page in a highly contextually relevant manner. In this way, you’ll send a very clear signal to Google what your page is about and why it should rank high for specific queries.

Optimized URLs

Make sure your URLs are optimized for Google, as they are a Google ranking factor. You can do this by using simple, understandable, real-language text rather than gobbledygook spit out by your CMS. Include your primary SEO keyword in the URL, and try to place it as far to the left in the URL as possible. For example, the URL of this post is set to https://stratabeat.com/b2b-seo, given that the target keyword on the page is “b2b seo”.

Title Tags and Meta Descriptions

The title tag on a page is a Google ranking factor, and so be sure to optimize your title tags for search. Include your primary keyword, and place it as far to the left in the title as possible. Keep your title tag within 55 or 60 characters and under 600 pixels in width.

The meta description is NOT a ranking factor. We would still, though, recommend including the primary keyword if you can do so naturally.

For both the title tag and meta description, be sure to optimize them equally for CTR. When someone is in Google making a query, your title and description act as an ad copy for your web page. Your “ad” then competes with everything else on the Google results page to attract their attention and capture the click. After all, ranking is not the goal. You want the click through.

Headings

From your H1 to your H4s, optimize your headings. Google looks to the headings to help it understand what the page is about as well as its structure.

From a prioritization perspective, we’d recommend prioritizing optimization of your H1 and H2s. Although Google representatives have stated that it’s OK to include multiple H1s on a page, we recommend going with a clearer information architecture and sticking to only one H1. Include your primary keyword in your H1 if you can do so naturally.

H2s are also really important. It’s not that you should include your primary keyword in too many of your H2s. Instead, use your primary keyword in at least one H2, and then look for important related keywords that can be sprinkled into other H2s when it makes sense. Don’t force it.

Same goes for your H3s and H4s. When it’s contextually relevant, see if you can naturally add a related keyword here and there. Again, don’t force it.

Body Copy

Great content is critical to successful SEO. Beyond optimizing content, it’s important that your content meets searcher expectations and delivers a positive experience. Focus on providing lots of value. Taking it a step further, your business will benefit even further if your content is captivating, with your readers sharing it with others and with other websites linking to it. By following B2B SaaS website best practices, you can ensure your content is not only valuable but also strategically aligned with your SEO goals.

Optimize the body copy of your web pages and posts. Do this by including multiple iterations of the primary keyword on the page.

Long-form content tends to outperform short-form, but that also depends on the specific keyword you’re targeting. Confirm the word count of each listing on Google page one, and then aim to have at least the average word count. If the domain rating of these listings is very high, then we’d recommend actually generating a higher word count than the SERP average for your content piece.

Use a tool like Clearscope, Surfer, or MarketMuse to identify the related keywords that should be included in your content, as well as the recommended number of iterations on the page. If you’re going to write a piece on lead generation, for example, then Google is going to expect you to include something about the “funnel”, “customer journey”, and “lead scoring” on the page. In this way, Google is ensuring high quality by looking for pieces that cover a topic more holistically or comprehensively.

Format important text as bold. This helps Google understand your content at a more granular level. (Yes, Google pays attention to what’s bold on the page.)

Keep each section on the page within 300 words respectively. And make sure your copy is easily readable. To that end, keep sentences short, use the active voice, and try to write so that your reader doesn’t need a PhD to understand what you’re communicating.

To increase reader engagement and to attract more backlinks, consider adding videos to your content pages and posts.

Internal Linking

This is the forgotten middle child of SEO. Internal linking is invaluable in SEO, yet it’s often a topic that gets passed over or forgotten altogether.

But here’s the thing. While internal linking helps Google understand the focal points of your individual pieces of content, it also helps Google see the relationship among your different pages.

Do yourself a favor. Pay just as much attention to internal linking of your content as to any other aspect of your SEO initiatives. You can read a master class in internal linking strategies in this piece by Jonas Sickler.

Image Alt Text

Did you know that Google cannot read your images? It doesn’t know what they are about. And that’s why image alt text exists. You can use image alt text to specify to Google what each photo, chart, or other image is on your page. This can be keyword-focused, or it can simply speak to what’s in the image.

Image alt text is simply a nice complement to all the other signals that indicates to Google what a page is about. Make use of it for more holistic SEO.

Creating high-value, in-depth, SEO-optimized content and marketing it widely is a powerful B2B SEO strategy. This approach attracts organic website traffic, builds brand awareness, and positions your company as a leader in thought leadership. High-quality content fosters lasting relationships with prospects and customers, driving long-term success for your marketing efforts.

Use keyword analysis to understand your audience’s interests, then create and optimize content ideas that align with their needs and search intent.

Write for Humans

Focusing solely on writing for search engines can harm the user experience. Awkward keyword placement can make content feel unnatural and reduce brand awareness. Instead, focus on delivering valuable content that addresses the searcher’s intent. Understanding why someone searches for a keyword allows you to create content that meets their needs while boosting website traffic and establishing thought leadership.

Build a Content Calendar

Developing a content calendar is an effective way to keep your process running smoothly and ensure everyone knows what tasks they are responsible for. The calendar should include:

• Title of each content piece
• Primary target keyword
• Target persona
• Desired outcome
• Author
• Editor
• Deadlines for every task involved

A structured content calendar supports smooth content production, increases brand awareness, and helps grow website traffic over time.

Develop SEO Topic Clusters

Topic clusters are an effective way to group related content together in a way that helps both users and Google better understand how the pages are related. You can also refer to this as a content hub.

Topic clusters typically contain a central pillar page that covers a broad subject at a high level. Connected to the pillar page are multiple cluster pages, with each page thoroughly covering a sub-topic that was discussed briefly in the pillar page. The pillar page is internally linked to each cluster page and vice versa.

For example, a topic cluster on “marketing automation software” could feature a central pillar page covering the subject broadly, with cluster pages focused on best practices, software categories, and specific use cases. Each cluster page links to the pillar page, encouraging users to explore more content and boosting website traffic.

The Power of Information Gain in Long-Form Content

Long-form content offers strong SEO benefits, but success now depends on information gain—providing unique, valuable insights that set your content apart from AI-generated summaries and repetitive articles. Instead of simply creating longer posts, focus on delivering fresh perspectives and first-party data that directly address your audience’s specific needs.

Information gain SEO helps you stand out in crowded search results. It encourages content that delivers new insights, which resonates with both users and search engines. In fact, the Stratabeat B2B SEO Study shows that incorporating original research leads to better rankings.

B2B SaaS websites using first-party data saw a 25.1% increase in Google top 10 keywords over the past year, proving that fresh insights drive performance.

Focusing on information gain boosts your rankings, builds authority, and attracts more backlinks. This approach helps create content that offers value beyond what’s already available, positioning your site as a trusted resource in the ever-changing search landscape.

Offsite SEO (or off-page SEO) is an important, yet often overlooked element of B2B SEO. Offsite SEO allows you to strengthen your digital presence as a whole, beyond just your website. It also plays a role in building domain authority and improving your search engine rankings.

Digital PR

Public relations (PR) is the practice of managing the flow of information from an organization to a target audience to affect brand perception. Digital PR is, broadly speaking, any digital activity you do to increase your exposure and establish expertise. Some examples include:

• Guest Blogging: Writing content for external sites expands your reach and provides opportunities for backlink building.
• Podcast Appearances: Being interviewed on podcasts can establish your thought leadership while driving traffic to your site.
• Joint Webinars: Collaborating on webinars builds relationships with new audiences and strengthens your industry authority.

Link Building

Offsite SEO is essential for boosting website traffic and improving your search engine rankings through high-quality backlinks. Since external links are a critical Google ranking factor, securing backlinks from reputable websites can significantly enhance your overall SEO performance.

Start by leveraging existing relationships with business partners who have a partners page on their websites. Request them to add a backlink to your site, which is a straightforward win for link building. If you’re part of a network or have sister companies, explore opportunities to secure contextually relevant backlinks on those sites.

Creating captivating content is another powerful way to drive backlinks. Craft content that compels others to share and link to it naturally. First-party research and thought leadership pieces can position your brand as an authority, attracting links from journalists, bloggers, and other industry professionals.

For example, publishing original research often draws media attention and helps cut through the noise, making your content a valuable resource for generating passive backlinks.

To strengthen your backlink profile, focus on backlink analysis, creating shareable content, and continuously monitoring your SEO audit. These efforts contribute to increasing your domain authority and supporting your broader marketing efforts.

As generative AI reshapes the digital landscape, search engines are evolving into generative engines. Google’s Search Generative Experience (SGE) and other AI-powered search technologies are transforming how B2B buyers find information. This shift necessitates a new approach to SEO—one that aligns with generative AI’s ranking and content evaluation methodologies.

Optimizing for AI-Generated Search Results

Generative Engine Optimization (GEO) focuses on ensuring your content is surfaced in AI-generated search summaries, which are increasingly featured at the top of search engine results pages (SERPs). Unlike traditional SEO, which prioritizes keyword-based rankings, GEO requires:

• Comprehensive, high-authority content: AI-generated answers pull from authoritative sources that demonstrate expertise, trustworthiness, and depth.
• Structured and concise information: AI models prioritize well-organized, digestible insights that align with search intent.
• First-party data and original research: Unique insights, case studies, and proprietary data enhance credibility and increase inclusion in AI summaries.
• Context-rich content: AI engines extract meaning from structured and semi-structured data, making schema markup, FAQs, and well-labeled content more valuable.

Building AI-Friendly Content

B2B marketers must shift their content strategies to optimize for generative AI search results:

• Enhance Topical Authority
  • Develop extensive pillar pages covering key industry topics.
  • Support pillar pages with interlinked, in-depth subtopics.
  • Answer common industry questions concisely and authoritatively.
• Optimize for Conversational Search
  • AI-driven search models prioritize natural, conversational language.
  • Create content that answers how, why, and what questions directly.
  • Implement FAQs with conversational phrasing that aligns with voice search trends.
• Leverage Schema Markup and Structured Data
  • Utilize schema types like FAQ, How-To, and Organization to help AI understand your content’s context.
  • Implement author schema to reinforce content credibility and thought leadership.
  • Tag critical data points to ensure generative engines extract key insights accurately.
• Prioritize First-Party Data and Unique Insights
  • AI models favor original, credible sources over aggregated or generic content.
  • Publish proprietary research, industry benchmarks, and case studies.
  • Highlight data-driven insights through charts, infographics, and structured summaries.

Enhancing AI-Driven Search Visibility

GEO is not just about optimizing for AI-generated snippets; it’s about future-proofing your B2B SEO strategy. To stay ahead, B2B brands must:

• Monitor AI search trends: Regularly assess how AI-generated search summaries are evolving and adjust content strategies accordingly.
• Optimize for multimodal search: AI engines process text, images, and video simultaneously—enhancing the importance of video SEO, image alt-text, and multimedia content.
• Experiment with generative AI content tools: Use AI-driven SEO platforms like SurferSEO and Clearscope to fine-tune content for AI-based rankings.

The Future of B2B SEO in an AI-Driven World

Generative Engine Optimization represents the next frontier in B2B search strategy. As AI continues to reshape how search engines deliver results, the businesses that adapt their content for generative engines will gain a competitive advantage. By focusing on authority, structured data, and AI-friendly formatting, B2B marketers can ensure their content remains at the forefront of search visibility in the age of AI-driven search.

Beyond the basics listed above, there are a number of actions B2B businesses can take to bolster their SEO program and results, as outlined below.

The Power of Brand-Building

A strong, authoritative brand translates to stronger B2B SEO results. Google wants to give people the best, most reliable information in the search results. This means that Google often favors strong brands with a solid reputation.

How can you build a strong brand? Some ways include:

• Have clear differentiation
• Create authoritative content on your website
• Deliver a superior customer experience
• Generate positive off-site brand signals across the internet
• Have numerous positive reviews on third-party sites
• Build relevant, high-quality backlinks to your website

How Creativity Impacts Your B2B SEO Results

A common mistake in B2B SEO is to focus primarily on dry explanations when crafting copy and messaging. What is your product or service? What does it do? What are all the features? Etc.

We call this “Dictionary Marketing”.

So, what some B2B brands do when it comes to SEO is simply write dry, boring copy, and add some keywords.

None of this works.

What many find surprising is that creativity can have a significant impact on your SEO results and can help you leapfrog the competition.

How?

Creative content helps you increase the click-through rate in the SERPs. It helps you keep site visitors engaged and on your site for a longer time. Creativity allows you to show off your brand personality, which helps you connect more deeply with your target audience. Creativity enables you to differentiate your brand.

Put yourself in the shoes of your audience for a moment. Even with B2B, you’re still dealing with real people. No one is thrilled to read dry and bland content. What sparks a stronger response is content that’s interesting, informative, and captivating.

AI-Powered SEO

Using AI-powered analysis tools like Clearscope, Surfer, and MarketMuse accelerates content creation and optimization. These tools help you structure content to achieve better keyword rankings and improve your chances of ranking on Google’s first page. AI-powered B2B SEO tools provide valuable insights into keyword analysis, helping you optimize content efficiently and improve your website traffic.

Building Scalability

A scalable B2B SEO process is essential for long-term success. Establish a repeatable, well-documented process that includes:

• Competitor analysis
• Keyword analysis
• Content creation and optimization
• Backlink analysis
• Site audit
• Reporting and rank tracking

Use project management software to streamline marketing efforts and ensure continuous improvement in your search engine rankings. This scalable approach will prevent your SEO from hitting a ceiling and help you consistently improve website performance.

Marketing Agency

Several years ago we started blogging for a marketing agency. After guiding them through a brand strategy and an overhaul of their B2B website, we rethought everything they were doing with the blog. Using the strategies outlined above, we wrote long-form posts arranged around SEO topic clusters filled with relevant CTAs in producing the following organic search results:

• Grew organic blog traffic by 7,235.7%
• Increased monthly traffic value from organic search by $682,088
• Took the Domain Rating from 35 to 72
• Enabled growth from 160 to 412 employees

See the case study for further results.

Property Management Software Company

We worked with a property management software company in transforming its digital results. Beyond delivering SEO recommendations for the entire website, we focused on content optimization.

We started with a content strategy and blog calendar. From there, we produced multiple optimized blog posts every week around a wide range of property management-related topics. In the process, Stratabeat identified a myriad of opportunities to improve awareness, drive traffic, and increase leads. To boost business performance even further, we initiated site retargeting.

As a result, organic search traffic increased by 123% while blog page views increased by 196% within one year. We helped them in other areas of their digital marketing, as well, with the company growing by 5X during our two-year marketing engagement.

Business Information Website

A business publication came to Stratabeat without any clear content strategy. The site was focused on providing businesses with information to improve operations and performance. But the content was all over the place without any focus.

Recognizing that the long-tail represented a massive opportunity for online visibility and traffic, Stratabeat took full responsibility for content and went hard after the long-tail through the type of content that we could see was generating the highest views.

By doubling down on the content that was already working best, organic search traffic increased by more than 100K monthly site visitors.

Venngage

Venngage is a B2B SaaS marketing tool that makes it easy for anyone to design graphics, presentations, slides, etc. By creating in-depth content around strategic keywords like “infographics,” “letterhead example,” and by providing templates galore for their users (e.g., “business proposal template”), they’ve achieved phenomenal organic search results.

They’ve been aggressive in their pursuit of backlinks, conducting nonstop outreach and partnering with many third parties. This has resulted in 548K “dofollow” backlinks from 18,300+ “dofollow” referring domains.

The blog attracts 693K monthly organic visits from 37,400+ Google page one keywords.

Overall, the site receives approximately 2.3 million monthly organic visits, and ranks on Google page one for 61,700+ keywords.

Kinsta

Kinsta is a WordPress hosting service, which is a competitive vertical to say the least. Nevertheless, they’ve used B2B SEO as a competitive advantage. By identifying the many different keywords potential customers might use at various stages of the buyer journey, they’ve created valuable content in many formats. From a knowledge hub to a blog, webinars, ebooks, podcast, and WordPress learning center, Kinsta goes all-in when it comes to content. As a result, they’ve managed to capture an enormous amount of organic search traffic.

Overall, they receive approximately 1.8 million organic search visits per month, and they rank on Google page one for approximately 71,400 keywords. This has helped establish them as an industry authority and attract high-profile clients like Intuit, Vonage, Ricoh, Ubisoft, and Drift.

Investing in SEO can give you a powerful edge over your competitors. When someone searches in Google for solutions, they will either land on your site, a competitor’s, or a content aggregator. Every time you secure that click, you’re taking the opportunity away from a competitor. This positions SEO as a vital competitive advantage, enabling you to capture valuable traffic, leads, and market share.

Effective SEO does more than just attract website traffic—it strengthens your brand’s authority. By consistently ranking for relevant queries, your business becomes a trusted resource, building brand awareness and credibility. This creates a ripple effect, increasing your ability to convert prospects into customers and amplifying your long-term growth.

In essence, the ROI from SEO extends beyond just clicks and conversions; it helps solidify your position as a market leader.

As your content continues to generate qualified traffic and leads, the returns from your initial efforts compound, delivering long-lasting results. Done right, SEO becomes one of your most strategic assets, continuously driving growth and outperforming other channels.

Looking for a B2B SEO agency that understands how to drive meaningful results?