Marketing Strategy Blog

Stratabeat to Share Marketing Insights at Events Across the U.S.

Stratabeat to Share Marketing Insights at Events Around the U.S.

Stratabeat is proud to announce a series of speaking engagements at leading marketing and website development events across the United States this year. Tom Shapiro, Stratabeat’s CEO, will be speaking at the upcoming INBOUND, Pubcon, and WordCamp Boston conferences. In addition, Stratabeat will continue hosting neuromarketing events in downtown Boston throughout the year.

LMA 2016 Annual Conference

Our agency has already presented this year at the Legal Marketing Association‘s 2016 Annual Conference, the largest gathering of law firm marketers in the country with over 1,500 attendees. At the Austin, Texas event, Stratabeat’s Shapiro spoke to the crowd about using psychology to make marketing more effective.

Audience feedback from the presentation was overwhelmingly positive:

  • One of the best sessions yet!
  • Good information and examples of law firms doing this well.
  • Very informative. Will help me give the reasons behind why we should take various marketing steps.
  • Good. Helpful insights…
  • My favorite presentation of the conference so far! Amazingly helpful and informative! Thank you!!!


Throughout the year, Stratabeat has held Neuromarketing-palooza events in downtown Boston covering a range of psychology, neuroscience, and marketing topics. In January, the event featured the emotion-detection software of Affectiva. The April event featured the research of Nielsen Consumer Neuroscience. The June event featured insights from Leon Zurawicki, Professor in the Marketing Department at University of Massachusetts – Boston and author of the book Neuromarketing: Exploring the Brain of the Consumer. In addition, Stratabeat conducted sessions on visual marketing as well as magnetic headline-writing. Our neuromarketing group, which we founded less than a year ago, already includes 220 members.

INBOUND, Pubcon, and More

INBOUND’s purpose is “to provide the inspiration, education, and connections you need to transform your business”. INBOUND will be held November 8-11, 2016 in Boston and will be host to more than 14,000 attendees. This year’s keynote speakers include Alec Baldwin and Gary Vaynerchuk. Stratabeat’s Shapiro will be leading the presentation “Using Neuroscience to Optimize the Customer Acquisition Process” at the conference.

At Pubcon in Las Vegas October 10-13, Shapiro will give a presentation entitled “The Neuroscience of SEO”. Pubcon, which was named a Forbes must-attend conference and an Inc. top conference for growing your business, is “one of the biggest and boldest international gatherings of optimization and new media innovators ever assembled,” with attendees from more than 100 countries.

Rounding out the upcoming slate of presentations will be WordCamp Boston 2016, which will be held July 23-24 at Boston University. Shapiro will be conducting the session “Power SEO for Your WordPress Website” at the event.

Here at Stratabeat we are true believers in the value of sharing knowledge and expertise in order to help move the industry forward. We truly look forward to the amazing events listed above and hope to see you there!

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