Marketing Strategy Blog

Stratabeat Sponsors Emotion AI Summit at MIT Media Lab

Emotion AI Summit

Stratabeat is proud to announce that we are an official sponsor of Affectiva’s Emotion AI Summit at MIT Media Lab on September 13th. Join us at the event for a day of education, imagination, and prognostication.

Transforming the World

Emotion AI Summit

We live in a world full of advanced technology with massive cognitive capabilities. But something is missing: the technology lacks social and emotional skills, making for superficial and ineffective connections. Emotion AI can change all of this, transforming the world as we know it.

Implications for Marketers

The proliferation and growth of Emotion AI will have significant implications for marketers across industries. In the future, it may be inconceivable to run marketing campaigns without emotion recognition a key component of the campaign. With Emotion AI, marketers will have greater ability to:

  • Personalize marketing for each audience member
  • Read the emotional reaction of prospective customers and adjust the marketing message accordingly
  • Enhance the brand experience
  • Build deeper, more meaningful relationships with individuals


Nicholas Negroponte

The all-star speaker line-up at the Emotion AI Summit includes Nicholas Negroponte, Co-Founder of the MIT Media Lab and pioneer in the field of computer-aided design. Negroponte has been a member of the MIT faculty since 1966. He is author of the bestseller, Being Digital, which provides a history of the rise of technology along with predictions for its future. Negroponte is also the founder of the non-profit One Laptop Per Child, which has deployed $1 billion worth of laptops for primary education in the developing world. A catalyst in the technology world, he has personally provided start-up funds for more than 40 companies.

Joining Negroponte at the Summit will be more than 25 speakers, including Rosalind Picard, Hartwig Adam, Amy Blankson, Rana el Kaliouby, and other innovative minds. See the full list of speakers here.

About Affectiva


Affectiva is a leader in the Emotion AI field. The company’s emotion recognition technology analyzes facial expressions and emotions, and is used by one third of Fortune Global 100 and 1,400+ brands. Leading market research firms such as Millward Brown, and brands like Mars, Kellogg’s, and CBS, use Affectiva’s technology to measure consumer emotion responses to digital content.

Experience the Future

Join us for a thought provoking day at the Emotion AI Summit, including explorations of conversational interfaces, social robotics, automotive, education, gaming, retail, wellness, and consumer insights. It will be a day to remember.



Nicholas Negroponte Photo Source: Mashable