Marketing Strategy Blog

Stratabeat to Host Session on Unique Content at State of Search

State of Search

If you invest in content marketing, then you know that strong content can bring you compound marketing returns over time. However, audiences are being overwhelmed with content these days. Complicating matters, much of the content that’s being produced is of low quality. How can you ensure that your awesome content gets noticed by the right people?

To cut through all the noise, you need an intelligent content strategy. One that not only delivers a great deal of value, but is so unique that it builds a strategic moat around your business.

Using Databases to Produce Unique Content

If you want truly unique content, look to original research and database building. It’s an approach that differentiates your content from others while building your traffic, online sharing, and backlinks.

Join us at State of Search 2021 on November 1-2, and catch Stratabeat CEO Tom Shapiro‘s session, “Using Proprietary Databases to Make Your Content Unique“. During Tom’s session, he’ll outline the benefits of database-based content generation, share specific examples, and walk you through easy ways to start building your own database even if you are not a developer and even if you do not understand any coding language.


Tom ShapiroTom Shapiro, Stratabeat’s CEO and author of the book Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth, has helped a wide range of companies in the development of marketing strategies, including Intel, GE, AT&T, Hewlett-Packard, Ameriprise, UnitedHealthcare, and P&G.

His thoughts on marketing strategy have appeared in Chief Marketer,, CNN, Forbes, HubSpot Blog, MarketingProfs, MediaPost, among others. Tom has spoken at conferences ranging from State of Search to INBOUND, Digital Summit, Internet Summit, DigiMarCon, Digital Growth Unleashed, Pubcon, LeadsCon, Connect to Convert, Marketing Metrics & Analytics Summit, DX Summit, Found Conference, FutureM, UX Boston Conference, WordCamp Boston, and others.

About State of Search

State of Search, presented by the Dallas/Fort Worth Search Engine Marketing Association, brings together digital marketers from around the world to share expertise in the areas of SEO, paid search, social media, content marketing, and conversion optimization. This is THE conference to learn from the actual practitioners and experts in digital marketing – people who have been in the trenches and know the latest and greatest about how to make your online presence work for you, your company, or your clients.

Register for State of Search 2021 here!

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