Virtual, Inc. Brand Strategy & Website Case Study


Empowering Virtual to Make Its Mark on the World


Increased Organic Site Traffic YoY by 107.4% within six months


Increased Page Views YoY by 114.9% within six months


Increased Unique Site Visitors YoY by 61.4% within six months

Project Overview

Virtual, Inc. is a market leader in the association management space, but the company’s old look & feel was stale and outdated, portraying an inaccurate view of the power of its services and the expertise of its people. Virtual delivers massive success for its clients, and it deserved an online presence that matched the superior nature of its services.

Stratabeat overhauled Virtual’s website — not only visually, but with a new 108-page Brand Strategy for the company, as well.

To further reinforce Virtual’s new branding, Stratabeat designed a sleek and contemporary new website applying neuromarketing principles to the site — making it highly visual, creating emotion-evoking designs, leveraging powerful language in snackable chunks, incorporating social proof everywhere, etc.

Most importantly, we’re happy to see the massive performance improvements that the new website has produced, including the 108% YoY increase in monthly organic traffic to the site within six months, and the delivery of a more powerful site experience for Virtual’s target audience of associations, professional societies, consortia, standards organizations and advocacy groups.


  • Brand Strategy
  • Copywriting
  • Website Design & Development


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