#1 in AI Search & 4.3x Organic Traffic Growth
Overview
Zoovu is an enterprise ecommerce platform that transforms raw, inconsistent product data into structured, enriched catalog content—powering AI search, guided selling, and product discovery for global brands like Microsoft, Canon, and B/S/H.
When Stratabeat partnered with Zoovu, their product capabilities far outpaced their search visibility. They needed a partner willing to go beyond surface-level SEO.
Over a 30-month engagement, Stratabeat embedded into Zoovu’s business—learning the platform in depth, analyzing win/loss data, and meeting regularly with the CTO, CMO, and engineering team.
That depth drove a strategy spanning technical SEO, expert-level content, and GEO—taking Zoovu from 1,800 monthly organic visits to 7,700, and from zero AI search presence to #1 in competitive visibility across its category.
Results
The Challenge
Zoovu’s product capabilities far outpaced its search visibility. Despite serving enterprise clients like Microsoft, Canon, and B/S/H, the company was largely invisible in organic search—with fewer than 1,800 monthly visits, only 16 top-3 keyword positions, and no measurable presence in AI-generated answers for its category.
In a space where enterprise buyers rely heavily on search to evaluate and shortlist platforms, that gap was costing Zoovu pipeline.
The challenge wasn’t just traffic volume—it was credibility. Zoovu operates in a technically complex category where shallow, generic content doesn’t convert. Ranking required true product fluency: content that could speak to catalog ontologies, data enrichment pipelines, and AI-powered discovery at the level enterprise buyers expect.
Zoovu needed a partner willing to go deep—not just on SEO mechanics, but on the product, the buyer, and the category itself.
Our Solutions
Audience Insights
- CRM & Win/Loss Analysis: Dug into Zoovu’s CRM data to identify patterns in won and lost deals—surfacing the real objections, buying triggers, and competitive dynamics shaping how enterprise buyers evaluate product discovery platforms.
- Sales Intelligence & Buyer Research: Listened to sales call recordings and interviewed Zoovu’s sales team to understand how solutions mapped to actual customer pain points—translating frontline deal intelligence into content that speaks directly to enterprise buyer psychology.
- Product Expertise as a Competitive Advantage: Over the course of the engagement, Stratabeat developed deep fluency in Zoovu’s platform—to the point of training incoming client-side team members on product functionality as personnel turned over.
Search Engine Optimization (SEO)
- Site Architecture Buildout: Restructured Zoovu’s site around buyer intent and product categories, creating logical pathways for both users and search engines across data enrichment, catalog management, product discovery, and AI-powered search.
- Landing Page Development: Built conversion-focused landing pages targeting high-intent keyword clusters across Zoovu’s core product areas—product data enrichment, automated product tagging, catalog management, and AI shopping assistants.
- Technical SEO Optimization: Addressed crawl efficiency, internal linking, on-page fundamentals, and keyword consolidation to improve ranking velocity on commercially valuable terms.
Content Strategy & Blog Development
- Expert-Level Blog Content: Produced technically accurate long-form articles on catalog ontologies, data enrichment, product data cleansing, and AI-powered product discovery—written with the depth expected by enterprise buyers evaluating platform investments.
- Customer Case Study Development: Interviewed sales team members to understand real customer applications, then crafted case studies that demonstrated Zoovu’s impact across industries—translating technical outcomes into compelling narratives for prospects.
Generative Engine Optimization (GEO)
- LLM Visibility Optimization: Built content with the structural clarity, topical authority, and factual precision that large language models prioritize when generating and citing answers.
- Entity & Authority Signals: Strengthened Zoovu’s topical authority through consistent, expert-level content across product data enrichment, catalog ontologies, and AI-powered product discovery—establishing Zoovu as the category-defining brand in AI training data.
- AI Performance Tracking: Monitored Zoovu’s presence across ChatGPT and other generative platforms through Scrunch.ai, tracking competitive presence, sentiment, citation share, and position trends as core growth KPIs.