Stratabeat conducted a complete rebranding, extracting Officeworks' commitment to unparalleled customer service and bringing it to the forefront of the company's identity.
Stratabeat has brought Officeworks' website and marketing to new aesthetic heights, aligning with the stunning office interiors that Officeworks consistently delivers for its clients.
01 Brand Strategy
In a 67-page Brand Strategy, Stratabeat identified “Customer Service” as a white space opportunity within Officeworks’ competitive landscape and translated its superior customer service and stunning interiors into an industry leading brand.
02 Website Design
Stratabeat created a new, responsive website to bring Officeworks’ stunning office interiors to life. The website now reflects Officeworks’ sleek and contemporary design and highlights its dedication to a superior customer experience.
03 Marketing Collateral
In addition to designing Officeworks’ business cards and marketing collateral, Stratabeat created a corporate video and designed a 32-page entry for a national industry awards competition, helping Officeworks to win 1st place honors.
Officeworks is an office space consulting firm that creates stunning interiors by providing furniture and architectural wall services for large corporate spaces. Officeworks is a great company with an unparalleled dedication to providing a superior customer experience for its clients. There was only one issue, the brand wasn’t communicating this effectively. The branding and website were not reflective of Officeworks’ true identity, hindering its ability to highlight its amazing work.
Stratabeat developed a 67-page Brand Strategy and then conducted a complete rebranding based on the new strategy, transforming the Officeworks brand to highlight its dedication to its employees and customers alike. We recreated everything from the company’s logo and tagline, to its website, marketing collateral, stationery, and corporate video.
Today, Stratabeat is Officeworks’ branding, website, and marketing partner. We continue to work on the ever-evolving Officeworks brand through ongoing initiatives. Officeworks has tripled its growth across the Northeast since the rebranding, becoming the only office interiors consulting firm in Boston, Philadelphia, and New York City.