4X Lead Growth in 9 Months for a B2B Fintech Company
Overview
TreviPay is a leading global fintech company that specializes in B2B payments, trade credit, and invoicing solutions. TreviPay helps enterprise brands streamline accounts receivable, extend credit, and automate invoicing for their business buyers.
Operating in a competitive fintech category, TreviPay needed organic search and AI search to enable discovery by CFOs and enterprise buyers evaluating A/R automation and B2B payment solutions.
When TreviPay partnered with Stratabeat, non-branded organic visibility was minimal and AI search presence was effectively nonexistent — less than 1.3% ChatGPT visibility across tracked non-branded prompts.
Nine months in, the results have compounded:
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- • Quarterly organic + LLM qualified leads came in at nearly 4X the prior quarter’s all-channel total.
- • Non-branded keywords in Google’s top 3 positions are up 1,140% over baseline (9 months) for the highest-priority terms.
Results
The Challenge
Despite a strong platform and an established, happy customer base, TreviPay had minimal non-branded organic visibility in Google and virtually no presence in AI-generated answers across their core categories.
A/R automation was a high priority topical area, where establishing authority would have the greatest downstream impact on pipeline. But visibility there was zero at baseline. In Google. In ChatGPT. Across the board.
Our Solutions
Search Engine Optimization (SEO)
- Non-Branded Keyword Strategy: Prioritized high-intent, non-branded topical and keyword opportunities.
- Technical SEO & On-Page Fundamentals: Addressed technical SEO, crawl efficiency, internal linking, title tags and meta description optimization, and keyword consolidation to accelerate ranking velocity in Google across commercially valuable terms.
- 360-Degree Optimization: As a result of Stratabeat’s integrated SEO initiatives, we achieved 737 NEW Google page one non-branded ranking keywords and 110.6% growth in non-branded organic traffic over baseline (9 months).
Generative Engine Optimization (GEO)
- A/R Automation AI Visibility: Took TreviPay’s ChatGPT visibility for roughly 100 tracked non-branded prompts from 1.3% to 32% in the first 90 days.
- AI Overviews Visibility: Non-branded Google AI Overviews appearances grew 407.8% over baseline, with TreviPay content featured on high-intent terms like “ar automation,” “accounts receivable software” & “accounts receivable automation software.”
- 360-Degree Optimization: Strengthened TreviPay’s GEO through new content, content structuring, LLM-friendly content types, question-based headings, internal linking, and additional tactics.
Parallel Path Execution
- A/R Automation Topic Hub: Built out TreviPay’s A/R automation topic hub as the strategic anchor of the content program — developing content with the depth, structure, and keyword coverage needed to establish topical authority quickly in a high-priority category.
- Content at Scale: Produced 27 pieces of content in the first 90 days, spanning blog posts, landing pages, and supporting assets across TreviPay’s core solution areas.
- Buyer-Aligned Content: Developed content mapped to how enterprise buyers — procurement leaders, CFOs, and finance teams — research and evaluate A/R automation and B2B payments solutions.
Content Development
- Topic Hub Expansion: Continued building out TreviPay’s A/R automation hub beyond the initial 90 days, deepening keyword coverage and topical authority across adjacent solution areas like B2B payments and trade credit.
- Top-Performing Asset: The “Best A/R Automation Software” page, developed as part of the original topic hub, is now TreviPay’s top-cited content in ChatGPT, Gemini, and Copilot.
- Sustained Production: Continued shipping buyer-aligned content mapped to how procurement leaders, CFOs, and finance teams evaluate A/R automation and B2B payments solutions, keeping pace with TreviPay’s expanding topic coverage.