Applying brain science to your marketing enables your brand to attract more attention, drive more website traffic and increase conversions. Understanding the human brain and human behavior empowers your marketing team to engage more deeply with your prospective customers, guide them to action, and develop more valued relationships over time. This is the power of neuromarketing.
It’s with this understanding that Stratabeat is excited to announce our next Neuromarketing-palooza event at 6:30pm on May 4th, 2017 in Boston’s innovative Fort Point district. We’re excited for another fun and educational evening, as part of our series of neuromarketing events.
Neuromarketing-palooza’s May 4th line-up:
The Neuroscience of Memory
Angela Gutchess, Ph.D.
Associate Professor of Psychology and
Volen National Center for Complex Systems
Gutchess will present a mix of behavioral information about memory. She will discuss neural, as well as behavioral, research on memory. How are memories created in the brain? What helps – or hurts – memory? How can you craft your message to be more memorable? She will also cover findings from two of her specific research areas, exploring how aging and culture affect memory.
Gutchess adopts a Cognitive and Social Neuroscience approach to the study of memory. Her research employs behavioral as well as neuroimaging (fMRI; EEG/ERP) methods and the study of patients (aMCI) to investigate these questions. Courses that she has taught at Brandeis include Human Memory, Social Neuroscience and Culture, Cognitive Neuroscience of Aging, and Introduction to Psychology.
Boston Neuromarketing Meetup Group
The Neuromarketing-palooza event series is hosted by the Boston Neuromarketing Meetup Group. Stratabeat created the group so that marketers and designers can discuss methods for applying brain science for more effective attraction, lead generation, conversion optimization, customer acquisition, and loyalty-building. Our group now totals approximately 325 members.
Some of the areas that the group covers include neuroscience, cognitive psychology, neuroaesthetics, human behavior, persuasion, user experience, memory, and conversion optimization.
Come join us for a fun and educational evening on May 4th. The event is free, although pre-registration is required.
Register for Neuromarketing-palooza (May 4th).