Marketing Strategy Blog

Stratabeat to Teach Behavioral Intelligence Strategies at Digital Growth Unleashed

Digital Growth Unleashed

Still relying on Google Analytics to understand your website performance? If so, you’re not alone. Unfortunately, though, Google Analytics data tells you only half of the story. If you limit your analytics to GA, you will often walk away with the wrong conclusions.

This is why you need behavioral intelligence.

Behavioral Intelligence Strategies

Behavioral intelligence helps you go beyond surface-level data. By learning how to detect and interpret digital body language, you can get a more complete picture of what site visitors are doing on your website, and can more fully direct users to the right content, provide more engaging experiences and optimize conversions.


On June 3rd, 2020, Tom Shapiro, Stratabeat’s CEO and author of the book Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth, will walk you through behavioral intelligence strategies at the Digital Growth Unleashed session titled, “Using Behavioral Intelligence to Double Website Conversions”.

Tom has helped a wide range of companies through the years in the development of marketing strategies, including Intel, AT&T, Ameriprise, UnitedHealthcare and P&G. His thoughts on marketing strategy as well as on the intersection of marketing with behavioral and brain sciences have appeared in Chief Marketer,, CNN, Forbes, HubSpot Blog, MarketingProfs, MediaPost, among others. Tom has spoken at conferences ranging from INBOUND to Digital Summit, Pubcon, LeadsCon, Connect to Convert, Marketing Metrics & Analytics Summit, Internet Summit, State of Search, DX Summit, Found Conference, FutureM, UX Boston Conference, and many WordCamps.

Behavioral Intelligence Framework

During the Digital Growth Unleashed session, Tom will introduce you to a practical behavioral intelligence framework. You’ll learn how to use behavioral intelligence to reduce friction, improve the website experience and optimize conversion rates.

Register today and get ready to transform your website into a high-performance growth engine through a range of effective behavioral intelligence strategies.

About Digital Growth Unleashed

Digital Growth Unleashed helps you to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduce you to the right technologies. Over the course of 27 DGU shows, more than 9,000 people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). The 2020 event will take place June 1-3.

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