The emerging field of decision-science is expected to have a game-changing effect on how marketers communicate. Social scientists are uncovering more evidence that prove people are hardwired to behave in certain ways.
While customers think they’re in control, approximately 95% of their decisions are made subconsciously — automatically & instinctively — according to Harvard Business School Professor Emeritus Gerald Zaltman. And these automatic behaviors can be prompted.
This has major implications for how we create content, design landing pages, structure messaging, etc. Adding these social science principles to our creative executions increases engagement, response and conversions. And the DigiMarCon World 2020 presentation “15 Decision Science Secrets that Make it Easy to Influence Digital Behavior” reveals precisely how to do that.
The panel will include Stratabeat CEO Tom Shapiro, along with Kenneth Kinney, VP of Marketing and Digital Strategy at Ai Media Group and Host of A Shark’s Podcast, and Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing.
Others presenting at DigiMarCon World 2020 include speakers from SAP, Facebook, Arizona State University, SEMrush, among others.
DigiMarCon World 2020 will be held online from November 17th to 19th, 2020, available via live stream and on-demand. More than 10,000 digital marketing professionals are expected to be in attendance.
Hope to see you there!