You may believe that your site visitors are completely logical as they arrive on and navigate through your website. The reality, though, is that they are far from rational in their decision-making.
So, what they look at, where they scroll and what they click on can be quite different than what you intended when you designed your site.
Why? Because they are mostly driven by the subconscious.
If you want to connect more directly and engage more deeply with your site visitors, you need to connect with them on a subconscious level.
Tom Shapiro, Stratabeat’s CEO and author of the book Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth, will address this challenge at the upcoming Content Marketing Conference 2019 in Boston. CMC’s fifth annual conference covers what’s new, what’s next, and what’s essential for content marketing success.
Shapiro’s presentation, Apply Neuroscience to Double Your Engagement and Conversion Rates, will walk you through principles that are the driver for better conversions through neuroscience, human psychology and behavioral science. During the session, you’ll learn to improve your content and website, and make them more persuasive, more memorable and more effective.
Register for Content Marketing Conference 2019 now!