How do you drive prospects to the actions that matter most?
That’s an important question that any B2B marketer would benefit from answering.
And at this year’s Connect to Convert conference in Boston on September 25-27, 2019, attendees will have the opportunity to sit in on two sessions by Stratabeat’s Tom Shapiro that speak directly to this challenge.
The first session, Building a 360-Degree CRO Framework for Maximum Conversions, on September 25th, will walk the audience through a multi-step process for improving conversion rates. Too often, marketing teams myopically focus on A/B tests without considering the wider spectrum of issues that directly impact conversions. The session will reveal why a holistic conversion rate optimization (CRO) framework outperforms A/B testing alone.
The second session, Using Behavioral Intelligence to Double Website Performance, on September 26th, will highlight the ways that behavioral intelligence data goes deeper than Google Analytics in uncovering your true website performance. Through behavioral analytics, session recordings, surveys and audience interviews, Shapiro will show attendees how they can drive greater engagement, positive user experience, conversions and brand love.
Connect to Convert is a leading conference on marketing and sales funnels. This year’s conference includes more than 1,000 attendees, 50+ innovative sessions and an exhibit hall with 60+ industry solution providers.
Register today! Hope you can join us there!