Companies spend exponentially more on driving traffic to their websites than on converting that traffic into leads or sales. Doesn’t that seem backwards?
In this WP Engine – Stratabeat webinar, Stratabeat CEO Tom Shapiro will walk you through powerful techniques in the following areas to maximize conversions on your website:
- Behavioral analysis
- Neuroscientific principles
- Date: Wednesday, July 11, 2018
- Time: Noon EDT
- Duration: 30 minutes (includes Q&A)
What You’ll Learn
- Techniques you can use to increase conversion rates on your site
- How to map a persona to a problem and then to a solution
- How to look at conversion optimization holistically (Hint: It’s not just about A/B testing colors!)
Who Should Attend
- Marketing Executives
- Digital Marketers
Tom Shapiro is Stratabeat’s CEO. With a passion for neuromarketing and human psychology, Shapiro’s thoughts have been published widely, including Chief Marketer, CMO.com, CNN.com, Forbes, HubSpot Blog, MarketingProfs, and National Center for the Middle Market. Shapiro has spoken at many industry conferences around the country, including INBOUND, Pubcon, FutureM, Confluence, State of Search, UX Boston Conference, DX Summit, and many WordCamps. Shapiro’s book, “Rethink Your Marketing,” was published in 2017.