Stratabeat Wins 3 IMA Best-In-Class Web Design Awards

Stratabeat is proud to announce that it has won three 2015 IMA Best-In-Class Awards. Stratabeat received the awards for the design of its own Stratabeat.com agency website and the Stratabeat Marketing Strategy Blog (under the Blog category as well as the Marketing Industry category) as part of the overall rebranding of the agency.

The Interactive Media Awards (IMA) recognize the highest standards of excellence in website design and development and honor organizations for their outstanding achievement. The IMA judges evaluate websites based on the following criteria:

• Design
• Content
• Feature Functionality
• Usability
• Standards Compliance

To win an IMA a website must excel in each criterion, rise above competitors’ sites and earn a top ranking for the respective target market.

The Best-In-Class Award is the highest honor bestowed by the Interactive Media Council (IMC), creators of the IMA competition. The winner of this award has excelled in all areas of the judging criteria and achieved a perfect, or near perfect, overall score. The Best-In-Class websites represent the highest standards of professionalism, standards compliance and impeccable planning and execution.

IMC is a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals. The competition is designed to elevate the standards of excellence on the Internet. IMC serves as the primary sponsor and governing body of the IMA, establishes the judging system and provides the judges for the competition.

“We are excited to win not just one, not just two, but three IMA Best-In-Class Awards,” says Tom Shapiro, CEO of Stratabeat. “Our team worked passionately to design a website that not only looks great but also has substantially increased our traffic and leads. We’re equally as passionate about the production of the Stratabeat Marketing Strategy Blog, with detailed advice to help brands improve their marketing and generate more revenue. The awards are a reflection of all the hard work and thought that went into the website and blog.”

The marketing results of the redesigned site and blog have included a 69.5% increase in monthly unique site traffic and more than 200% increase in inbound leads within six months after site launch.

About the Interactive Media Awards

The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Sponsored by the Interactive Media Council, Inc., a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition seeks to elevate the standards of excellence on the Internet. For more information visit InteractiveMediaAwards.com.

About Stratabeat

Stratabeat is an award-winning, marketing strategy, branding and design agency based in Burlington, MA. Stratabeat develops powerful strategies for companies to cut through the noise, “amplify their awesomeness” and achieve their growth goals. Services of the agency include marketing strategy, branding, web design, SEO, paid search, display advertising, content marketing, conversion optimization and PR. The Stratabeat management team has worked throughout their careers with some of the largest companies in the market, including Intel, AT&T, Procter & Gamble, Hewlett-Packard, Kraft Foods, Staples, Merck and Avon. For more information, visit Stratabeat.com.