Marketing Strategy Blog

Stratabeat Named the Official Marketing Agency of the Boston Cannons

Boston Cannons

Stratabeat is thrilled to announce that it has been named the official marketing agency of the Boston Cannons of Major League Lacrosse (MLL), the premier professional outdoor lacrosse league in the United States. Stratabeat will be supporting the Cannons with the team’s marketing, design and PR in order to drive ticket sales growth.

Boston Cannons 15th Anniversary LogoThe Boston Cannons are in a prime position to capitalize on the public’s growing interest in lacrosse, which is the fastest-growing sport in the country. According to data from the National Federation of State High School Associations, the number of high-school players participating in lacrosse has more than doubled in the past decade. In total, 746,859 players at every competitive level now compete on organized lacrosse teams, according to an annual report published by U.S. Lacrosse.

“I am very excited to have the expertise and support of Stratabeat working with the Boston Cannons this season,” states Kevin Barney, VP & General Manager of the Boston Cannons. “Working with Stratabeat is allowing us to prioritize our needs and expand our reach. We are excited to implement their new ideas and campaigns, while having their support throughout the entire process. Having a partner in Stratabeat to complement our own marketing and PR is sure to be invaluable to our ultimate goal of increasing our fan base.”

Katherine Donnelly, the Boston Cannons’ Marketing & Communications Manager, says of the partnership, “Working with Stratabeat is going to be a valuable asset for the Cannons organization moving forward with our branding. They are extremely passionate about what they do, and that truly shows in their work. We are so excited to team up and work hand in hand with them to continue to develop and enhance our overall marketing.”

“The Boston Cannons are always striving for excellence,” states Tom Shapiro, CEO of Stratabeat, “and we feel this attitude is a perfect match for our agency. This season marks the Cannons’ 15th anniversary, a significant achievement in the world of professional sports. We look forward to bringing many more fans to the Cannons games, helping the team to thrive and grow even further as an organization. We are thrilled to be partnering with the Cannons and look forward to scoring many marketing goals together!”

About the Boston Cannons
The Boston Cannons are one of the founding franchises of Major League Lacrosse, the premier professional outdoor lacrosse league. They began play in June of 2001 and currently host home games at Gillette Stadium in Foxboro, MA. They won their first MLL Championship in 2011. All season tickets, individual game tickets and special group offers are on sale now. For more information or to purchase tickets, call 617.746.9933 or visit

About Stratabeat
Stratabeat is a marketing strategy and design agency based in Burlington, MA. Stratabeat develops powerful strategies for companies to cut through the noise, “amplify their awesomeness” and achieve their growth goals. Services of the agency include marketing strategy, branding, web design, SEO, paid search, display advertising, content marketing, conversion optimization and PR. The Stratabeat management team has worked throughout their careers with some of the largest companies in the country, including Intel, AT&T, Procter & Gamble, Hewlett-Packard, Kraft Foods, Staples, Merck and Avon. For more information, visit