Stratabeat is proud to announce that it has been named a Horizon Interactive Awards GOLD winner. Stratabeat won the award for the redesign of its own Stratabeat.com agency website.
The Horizon Interactive Awards is now in its 13th season. The competition recognizes, promotes and awards the best websites, videos, online advertising, print media and mobile applications. This year’s competition received over 1200 entries from nearly all 50 States and 27 countries around the world, including: Australia, Austria, Brazil, Belgium, Canada, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Mexico, Netherlands, Pakistan, Poland, Portugal, Russia, South Africa, Sweden, Spain, Switzerland, Taiwan, Turkey, Thailand, Ukraine, United Kingdom.
Entries are judged on creativity, originality, overall design, user experience, messaging, technical merit and effectiveness. The judging committee was comprised of an international, volunteer panel of industry professionals with diverse backgrounds and various roles within the interactive media and advertising industries. Entries were also evaluated by a panel of end-users making this year’s results a product of one of the most comprehensive and well-rounded processes of any interactive media competition.
“This year’s competition represents an amazing display of digital artistry, innovation and craftsmanship,” said, Mike Sauce, Founder of the Horizon Interactive Awards. “We have continued to see a trend where an emphasis is placed on consistency of the digital experience across all touch-points of user interaction from desktop to tablet to mobile phone. In this year’s competition, we were astounded by not only the responsive, full screen and immersive desktop experiences but the optimization of screen real estate and attention to purpose for tablets and other mobile devices. All this while providing engaging and rich multi-media solutions to users. The bottom line, our winners truly do exhibit a mastery of the optimal blend between aesthetics, outstanding content, innovation, usability and performance.”
“Receiving GOLD in the Horizon Interactive Awards is an honor,” says Tom Shapiro, CEO of Stratabeat. “Our team is passionate about design and UX, and we are thrilled to have our hard work recognized by an international panel of industry pros and end-users.”
The marketing results of the redesigned website have included a 69.5% increase in monthly unique site traffic and more than 200% increase in inbound leads within six months after site launch.
About the Horizon Interactive Awards
In its 13th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from many countries around the world and nearly all 50 US States. Each year, those entries are narrowed down to the “best of the best” to be recognized and promoted on an international stage for their excellence. The judging process involves a Horizon Interactive Awards advisory panel, end user panel and a worldwide panel of judges consisting of industry professionals. Winning entries are dubbed the “best of the best” in the interactive media industry. For more information, visit horizoninteractiveawards.com.
Stratabeat is an award-winning, marketing strategy, branding and design agency based in Burlington, MA. Stratabeat develops powerful strategies for companies to cut through the noise, “amplify their awesomeness” and achieve their growth goals. Services of the agency include marketing strategy, branding, web design, SEO, paid search, display advertising, content marketing, conversion optimization and PR. The Stratabeat management team has worked throughout their careers with some of the largest companies in the market, including Intel, AT&T, Procter & Gamble, Hewlett-Packard, Kraft Foods, Staples, Merck and Avon. For more information, visit Stratabeat.com.