Last weekend I was fortunate enough to have the opportunity to speak at WordCamp Lancaster 2015 on the topic of “The Neuroscience of Increasing Your Website Conversions.” I always enjoy talking about neuromarketing and conversion optimization, and the WordCamp crowd, agenda and activities made this experience quite memorable, as well.
WordCamps are community-organized events for WordPress users by WordPress users. The first WordCamp was organized in San Francisco by Matt Mullenweg (the original developer of WordPress) in 2006. Since that time more than 340 WordCamps have been organized in 170+ cities around the world. WordPress is the world’s most popular content management system (CMS) for websites, with a 60.8% CMS marketshare according to W3Techs.
My presentation explored effective techniques for leveraging psychology in boosting conversion rates. What makes a site visitor click? What makes a site visitor frustrated and leave? In the session, I provided insights into the intersection of human psychology, user experience (UX) and websites, helping the audience to tap into their site visitors’ subconscious to guide them to specific actions.
Feedback from the presentation was very positive:
“Tom, your expertise is catnip and you present it so well. The audience would have sat there for hours,” stated Mary Waldman, one of the organizers of WordCamp Lancaster 2015.
“Tom presented fresh, detailed information that had everyone hanging on his every word,” Waldman continued. “One comment I received was ‘He actually referenced which part of the human brain was being stimulated. That’s truly neuroscience!’ Everyone came away with information they could immediately put to use in their business, and appreciated his skillful delivery and engaging manner. Having Tom present made our WordCamp memorable.”
Feedback from audience members included:
- “Tom Shapiro’s presentation was amazing! I can’t wait to share the information with my colleagues.”
- “The neuroscience session was excellent. If I could have only attended one this would have been my choice.”
- “Tom Shapiro’s talk about Neuroscience was VERY informative and gave a lot of useful information.”