Last weekend I spoke at WordCamp Maine 2015 on the topic of “How to Write Magnetic Blog Headlines That Get More Clicks.” The crowd was engaging and had many great questions. All in all, it was a fantastic time.
With only 20% of blog readers typically clicking through headlines to the actual blog posts (Source: Copyblogger), the generation of higher click-through rates can help companies to avert the excessive waste in their content marketing efforts and can also have a significant impact on a company’s bottom line.
During the session at WordCamp Maine, we looked at an example of a post in the Stratabeat blog that generated 438% more clicks and 1,993% greater social sharing than the average Stratabeat post and dissected the reasons why. We also explored strategies based in neuroscience for the crafting of stronger blog headlines in general. And finally we walked through various formulas for blog headline writing that are proven to increase click-through rates. The point was made, though, that with any blog headline, the underlying content in the post had better provide the reader with exceptional value, or you risk wasting prospects’ time and losing them forever. You absolutely must back up a great blog headline with a great blog post if you hope to gain real business value from your blogging efforts.
Feedback from the presentation was positive, including: “I appreciated Tom’s energy. The presentation was well thought out and an interesting topic. The specific strategies, like following the recommended formulas, using odd numbers, including cultural figures, etc. were very useful.”
WordCamps are community-organized events for WordPress users by WordPress users. The first WordCamp was organized in San Francisco by Matt Mullenweg (the original developer of WordPress) in 2006. Since that time more than 340 WordCamps have been organized in 170+ cities around the world. WordPress is the world’s most popular content management system (CMS) for websites, with a 60.8% CMS marketshare according to W3Techs.
What are some of the ways you’ve crafted blog headlines to increase your click-through rate?