Marketing Strategy Blog

Stratabeat to Teach Lead Generation Strategies at State of Search

State of Search

If you invest a good amount of time and resources into your blog, then of course you want to maximize the number of qualified leads you’re generating from the effort. However, many marketing teams are missing out on important and effective ways to boost their leads from their blog.

Lead Generation Strategies

With blog lead generation, it’s important to go beyond the basics, and it’s important to think holistically. Doing so helps you to see what your competitors cannot.

Join us at State of Search 2020 on October 26-27, and catch Stratabeat CEO Tom Shapiro‘s session, “Transforming Your Blog into a Lead Generation Engine”. During Tom’s session, he’ll walk you through nine specific methods to drive a steady, reliable source of leads from your blog.


Tom Shapiro, Stratabeat’s CEO and author of the book Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth, has helped a wide range of companies in the development of marketing strategies, including Intel, GE, AT&T, Hewlett-Packard, Ameriprise, UnitedHealthcare and P&G. His thoughts on marketing strategy have appeared in Chief Marketer,, CNN, Forbes, HubSpot Blog, MarketingProfs, MediaPost, among others. Tom has spoken at conferences ranging from State of Search to INBOUND, Digital Summit, Internet Summit, DigiMarCon, Digital Growth Unleashed, Pubcon, LeadsCon, Connect to Convert, Marketing Metrics & Analytics Summit, DX Summit, Found Conference, FutureM, UX Boston Conference, WordCamp Boston and many others.

Lead Generation Framework

During his State of Search 2020 session, Tom will introduce you to a practical lead generation framework so that you can gain far more value out of your blog. You’ll learn how to think more holistically about lead generation from your blog (even if they don’t submit a form or hand over their email address). You’ll also see how to use behavioral intelligence to reduce friction, improve the website experience and optimize conversion rates. Plus, many other strategies and tactics to help you increase the leads you generate from your blog.

Use discount code “Shapiro2020” and register today. Then get ready to transform your blog into a lead generation engine!

About State of Search

State of Search, presented by the Dallas/Fort Worth Search Engine Marketing Association, brings together digital marketers from around the world to share expertise in the areas of SEO, paid search, social media, content marketing and conversion optimization. This is THE conference to learn from the actual practitioners and experts in digital marketing – people who have been in the trenches and know the latest and greatest about how to make your online presence work for you, your company, or your clients.

Drive More Leads