A Revitalized Brand for Clinical Care Experts
Overview
ProHealth is improving clinical outcomes one patient at a time.
They are an expert team of nurse practitioners who provide on-site, in-home, and on-call practitioner coverage to patients, extending the reach of doctors and hospitals alike.
This process allows ProHealth to be more hands-on with patients, improving both the continuity and quality of clinical care being delivered.
With over 1,000,000 patient visits since 2008, ProHealth has become one of the largest stand-alone nurse practitioner practices in the United States.
Unfortunately, their website and branding were outdated and not representative of ProHealth’s innovative approach to clinical care.
Therefore, Stratabeat conducted a comprehensive rebranding of ProHealth, starting with a redesign of their existing logo followed by a brand style guide outlining a new color palette, font, and imagery.
Stratabeat then created a website showcasing ProHealth’s clinical care expertise while providing an improved user experience and simplified conversion funnels for prospective clients and new hires.
“From the very beginning, the team at Stratabeat spent the time to deeply understand our business, culture and market.”
Gallery
Solutions
Stratabeat conducted a complete revitalization of ProHealth’s brand identity, including a new look and feel, responsive website, and updated logo.
Branding
As part of the branding process, Stratabeat created a logo that symbolizes an EKG monitored heartbeat, representative of ProHealth’s dedication to comprehensive clinical care. Stratabeat also developed a Brand Style Guide, including color palettes, typography & imagery, to ensure consistency throughout all brand marketing and among all creative assets.
New Website
Stratabeat designed and developed a new, responsive website highlighting ProHealth’s clinical care expertise and new brand identity. The site targeted multiple audiences, strengthened lead generation and recruitment, and integrated SEO strategies to improve online visibility.
Marketing Collateral
To further support ProHealth’s new branding, Stratabeat created marketing brochures to distribute to prospective clients at industry events. Each brochure along with other marketing collateral was designed to highlight different ProHealth clinical care services targeting specific audience segments.
The Results?
Following the rebranding and site launch, ProHealth immediately received positive feedback from clients, reinforcing their position as one of the leading nurse practitioner practices in the country.
We have hired and trained hundreds of practitioners over the years and have completed more than 1,000,000 patient visits to improve clinical outcomes across the continuum of care. To support the growth and the evolution of our services, we engaged Stratabeat to create a brand, logo and web experience that is visually stunning and incorporates crystal clear messaging.
From the very beginning, the team at Stratabeat spent the time to deeply understand our business, culture and market. They synthesized our inputs and delivered a set of finished products that exceed our expectations. Throughout the process, communication was excellent and the high level of execution kept us on time and on budget. It was a pleasure working with Stratabeat…would strongly recommend.