Transforming Stunning Spaces into a Stunning Brand
Overview
Officeworks is an office space consulting firm that creates stunning interiors by providing furniture and architectural wall services for large corporate spaces. Officeworks is a great company with an unparalleled dedication to providing a superior customer experience for its clients.
There was only one issue: the brand wasn’t communicating this effectively. The branding and website were not reflective of Officeworks’ true identity, hindering its ability to highlight its amazing work.
Stratabeat developed a 67-page Brand Strategy and then conducted a complete rebranding based on the new strategy, transforming the Officeworks brand to highlight its dedication to its employees and customers alike. We recreated everything from the company’s logo and tagline, to its website, marketing collateral, stationery, and corporate video.
During our time marketing for Officeworks, the company has grown from one to eight locations around the U.S.!
Gallery
Solutions
Stratabeat has brought Officeworks’ website and marketing to new aesthetic heights, aligning with the stunning office interiors that Officeworks consistently delivers for its clients.
Brand Strategy
In a 67-page Brand Strategy, Stratabeat identified “Customer Service” as a white space opportunity within Officeworks’ competitive landscape and translated its superior customer service and stunning interiors into an industry leading brand.
Website Design
Stratabeat created a new, responsive website to bring Officeworks’ stunning office interiors to life. The website now reflects Officeworks’ sleek and contemporary design and highlights its dedication to a superior customer experience.
Marketing
In addition to designing Officeworks’ brochure, stationery, and marketing collateral, Stratabeat has created a number of videos for the brand. We also designed a 32-page entry for a national industry awards competition, helping Officeworks to win 1st place honors. Stratabeat continues to provide marketing and design services today, supporting Officeworks’ continued growth.
The Results?
Today, Stratabeat is Officeworks’ branding, website, and marketing partner. Officeworks has grown by more than 5X since the rebranding, growing from one office to eight U.S. cities.
