Increasing Leads by 427% within Seven Months
Overview
Stratabeat created, launched and managed SEO and advertising campaigns for MyCase, and leads skyrocketed with a 427% increase in overall conversions!
Stratabeat developed a marketing strategy to drive traffic and create a surge in leads for MyCase, and we then launched integrated campaigns accordingly covering SEO, content development, paid search, display advertising, remarketing/retargeting and LinkedIn ads.
Approximately four months into our engagement, MyCase started to redesign its website. Stratabeat was there every step of the way, providing actionable SEO recommendations to build SEO into the DNA of the new website.
After the site went live, we provided a content strategy to keep MyCase ahead of the competition. We created a content calendar and provided copywriting services, and these SEO and content initiatives led to a 125% increase in organic site traffic within one year.
As part of the digital marketing efforts, Stratabeat restructured the paid search campaigns and implemented bidding strategies to quickly and efficiently grow leads. We tested paid search levers, including keyword positioning, ad copy, and landing pages. In addition, we launched Google Remarketing, site retargeting, and LinkedIn advertising to maximize ROI.