Increasing SaaS Leads by 427% within Seven Months

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Overview

Stratabeat created, launched and managed digital marketing initiatives for MyCase, and leads skyrocketed with a 427% increase in conversions.

Stratabeat developed a new marketing strategy for MyCase, and we then launched integrated campaigns covering SEO, content development, paid search, display advertising, retargeting, and LinkedIn ads.

Approximately four months into our engagement, MyCase started to redesign its website. Stratabeat was there every step of the way, providing actionable SEO recommendations to build SEO into the DNA of the new site.

After the site went live, we provided a content strategy, content calendar, and copywriting services to keep MyCase ahead of the competition. These SEO and content initiatives more than doubled organic traffic.

As part of the digital marketing efforts, Stratabeat restructured the paid search campaigns to quickly and efficiently grow leads. We tested paid search levers, including keyword positioning, ad copy, and landing pages. In addition, we launched Google Remarketing, site retargeting, and LinkedIn advertising to maximize ROI.

Results

427%

Increased leads by a whopping 427% within seven months

125%

Increased organic search traffic by 125% within one year

217%

Increased paid search conversions by 217% within six months

SOLD!

Fueling MyCase’s growth helped to enable the $193 million acquisition by Apax Partners

If you want more qualified traffic and a stronger pipeline, let’s talk.

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