From Invisible to #1 on ChatGPT: Masttro’s SEO-Fueled Rise in the Family Office Market
Overview
Masttro partnered with Stratabeat in January 2025 to solve a critical challenge: low brand visibility in a market dominated by a few well-known solutions like Addepar.
While Masttro’s software consistently won in head-to-head evaluations, the brand often lost opportunities before conversations even began.
Our mission was clear—own the family office category. We built and executed a full-funnel content strategy tailored to buyers across every stage of awareness:
- Educational content to capture problem-aware traffic
- Solution-focused guides to frame category-level choices
- Product-aware pages to compare Masttro against well-known alternatives
The strategy integrated SEO, conversion-focused content, and keyword-first structuring to capture market share and drive measurable inbound demand.
Results
AI Visibility & Buyer Discovery
AI tools are now part of how buyers build shortlists—and Masttro is surfacing at the top.
In one instance, a $300M family office used ChatGPT’s Deep Research functionality to build a vendor list. The lead submitted a custom RFP into ChatGPT and reviewed the ranked results.
“ChatGPT returned a list of 20 vendors. Masttro was ranked first by a large margin. Addepar was ranked eighth.”
The buyer came inbound, ready to move fast. With an expected five- to six-figure deal size per year, this kind of exposure is shaping the future of how software is discovered—and Masttro is ahead of the curve.
Our content strategy was optimized not just for traditional search, but also for language models, structured responses, and AI-powered buyer workflows.
Google Organic Search and AI Engine Traffic Performance
