Driving Greater B2B SaaS Feature Adoption & Enterprise Leads
Overview
Litmus is one of the most established email creation and testing platforms in the industry — but their blog content was not converting, organic traffic was in a yearly decline, all market competitors were facing plateaus, and they needed to increase awareness around their newest features.
Stratabeat partnered with Litmus to build a unified SEO, CRO, and content strategy that transformed their content ecosystem from TOFU-heavy and passive to full-funnel, product-aligned, and conversion-oriented.
We introduced MOFU and BOFU content streams, modernized blog pathways, and launched a comprehensive CTA program that guided visitors into deeper evaluation and high-intent pages.
Our work spanned industry-specific content hubs, product-led content development, content atomization, CTA optimization, and ongoing SEO leadership.
The result? A stronger, more authoritative organic presence — renewed growth across sign-ups, enterprise inquiries, and visibility — and momentum that helped support Litmus on the road to its acquisition by Validity.
“Would work with them again in a heartbeat.”
Results
The Problem Behind the Plateau
When Litmus first came to us, despite strong top-of-funnel traffic, the Litmus blog was functioning almost entirely as an educational resource—not a conversion engine. Visitors were reading, but they weren’t engaging with Litmus’ capabilities, workflows, or value propositions. Conversion pathways were unclear, CTAs lacked strategic alignment, and bottom-funnel content wasn’t sufficient to guide prospects deeper into evaluation.
At the same time, organic traffic was declining year over year, competitors were experiencing similar plateaus, and Litmus needed to increase awareness around their newest product features. Their content ecosystem wasn’t fully aligned to product value, enterprise needs, or high-intent search behavior—and as a result, growth had stalled.
Our Solutions
SEO Strategy
Stratabeat developed a hub-and-spoke keyword strategy that positioned Litmus to win across high-value product and lifecycle categories. We prioritized topic hubs directly aligned to core platform capabilities and strengthened authority through topic clustering and strategic internal linking. To ensure complete transparency and alignment, we also delivered customized dashboards that visualized rankings, traffic trends, and funnel performance—giving the Litmus team clear insight into progress and opportunities.
CRO & CTA Strategy
To improve conversion performance, we built a comprehensive CTA Matrix that mapped every call-to-action to its ideal funnel stage, topic, conversion goal, and button copy. This system enhanced micro-conversion pathways across top- and middle-of-funnel content, making it easier for users to move from education into evaluation. As a result, more visitors progressed into high-intent pages such as pricing, capabilities, integrations, and customer stories.
Content Strategy & Development
Stratabeat created a unified content strategy centered around industry-specific hubs tailored for sectors like Retail, SaaS/IT, and Small Business. We developed product-led content linked to Litmus’ platform workflows and capabilities, ensuring both educational depth and product relevance. Major research reports were atomized into multi-channel assets, extending their reach and lifespan. We also produced new case study content designed to support enterprise buyers and strengthen sales enablement.
Product-Led Content Stream
We identified more than 169 high-intent, product-led topics hidden inside the Help Center that were invisible to new prospects. By integrating these topics into optimized blog content, Litmus gained new opportunities to attract non-branded traffic. We created detailed workflow guides, step-by-step capability content, and product screenshots that showcased the value of Litmus in action and supported both existing and prospective customers.
“One of the few agencies I’ve worked with where they are asking for that feedback. And they act on the feedback immediately.”