$1.3MM in Restaurant SaaS Sales Pipeline
Overview
Stratabeat partnered with Fourth, a restaurant and hospitality management SaaS company, to support their GTM strategy for a vertically integrated offering. This sales-led company sought to enter and differentiate itself within the highly competitive HR, Payroll, and PEO space, competing with tech-enabled giants like Gusto, Ripple, ADP, Paychex, and Trinet.
Within six months of content launch, Stratabeat enabled Fourth to achieve measurable pipeline success through a multi-funnel content strategy, including:
* Development of content ranging from informational content to ROI calculators, landing pages, and industry-specific resources.
* Creation of product comparison pages and content for niche keywords and supporting PPC campaigns.
* Industry-specific differentiation to highlight Fourth’s value proposition in a crowded market.
Achievements
The Business Impact
Stratabeat empowered Fourth to target their ICP with precision and a data-first approach. Leveraging SEO-first content, strategically aligned keyword targeting, and integrated PPC campaigns, Stratabeat helped drive a transition from a sales-driven model to a forward-thinking, digitally optimized inbound growth engine. As a result, the company achieved pipeline growth and entered the market as a leader, carving out a distinct competitive advantage in an intensely crowded space.
Stratabeat has been a true partner and extension of our team. They have focused hard on knowing our products inside and out and studying our CRM data every week for new insights. Whether creating new core pages for our website or conducting technical SEO or brainstorming new ideas, we can count on them to continually add value. And their in-depth SEO and CRO work has led to an increase in organic demo requests. I recommend Stratabeat to any B2B SaaS seeking a partner for organic growth.
