Award-Winning Website & 265% Traffic Increase
Overview
Catalyst is a marketing agency working with some of the world’s largest companies, including P&G, Pfizer and Microsoft. Catalyst is a great company with great people.
The true essence of the company, though, was not being communicated effectively. Its brand was bland and outdated, causing new business growth to stall.
Stratabeat conducted a complete re-branding, transforming Catalyst’s identity to highlight Catalyst’s fun, innovative and vibrant culture. We recreated everything from the company’s logo and tagline, to its website, landing pages, marketing collateral and office lobbies.
Today, Stratabeat is Catalyst’s marketing partner in every sense of the word. We provide marketing strategy, planning and execution on an ongoing basis, including everything from annual marketing plans to individual campaigns to branded events.
Results
Gallery
Solutions
Stratabeat conducted a complete rebranding, transforming Catalyst’s identity to highlight Catalyst’s fun, innovative and vibrant culture.
Strategy
Stratabeat identified “Innovation” as a white space opportunity in Catalyst’s competitive landscape. Innovation became the heart and soul of the brand, in the way Catalyst tackles every challenge, hires every employee and makes every decision.
Branding
As part of the rebranding process, we created a new brand strategy, logo, stationery set, website, landing pages, marketing collateral, and even office lobbies. We then standardized the implementation of the branding through style and copywriting guidelines.
SEO
Stratabeat optimized every aspect of the website, ensuring that SEO was built into the DNA of the site. In addition, Stratabeat developed unique content for the Catalyst blog, including interviews with industry and technology leaders.
Website Design
Stratabeat created a new, responsive website in support of Catalyst’s true identity as “The Search Innovator.” The website is now client-focused and highlights Catalyst’s thought leadership in the industry. In addition, the site has won WebAwards and SCA website design awards.
We engaged Stratabeat to help us with a total re-branding initiative, and they exceeded our expectations. They were an absolute pleasure to work with throughout the process, and we are simply ecstatic with the end result they delivered. I give them my highest recommendation.