Driving 5X Growth in Property Management SaaS
Overview
Stratabeat identified a myriad of opportunities to improve brand awareness, drive traffic, and increase leads for AppFolio.
We provided digital marketing services ranging from SEO to content marketing, blogging, paid search, display advertising, and retargeting.
As part of the paid media efforts, Stratabeat restructured the campaigns to efficiently grow leads. We continually tested paid search levers, including keyword positioning, ad copy and landing pages. To further improve performance in the digital space, we launched lead-driving initiatives like Google Remarketing, site retargeting, and audience-targeted display advertising.
As part of the SEO efforts, Stratabeat blogged multiple times weekly and provided actionable steps to improve the optimization of the website. We developed a content strategy to keep AppFolio ahead of the competition. In addition, we managed a content calendar and provided corresponding copywriting services.
Stratabeat implemented a process of non-stop exploration, testing and optimization, leading to major leads growth across SEO, blogging, and paid media. As a result, the number of AppFolio employees grew 5X within two years.
Results
We’re so happy to have found Stratabeat. They made it a point to really understand our market and business goals. Their attention to detail, thorough and frequent status updates, and Search mastery have made them a pleasure to work with.