Marketing Strategy Blog

Announcing New Organic Lead Generation Workshop at LeadsCon

LeadsCon 2020 - Organic Lead Gen Workshop

Organic lead generation is far more cost effective than any type of paid media. As such, it’s those brands and businesses that master organic lead gen that have a strategic and sustainable advantage in the market.

Maximizing Leads through Content, SEO and Conversion Optimization

It’s with this backdrop that we’re proud to announce “Organic Lead-Gen Workshop: Maximizing Leads through Content, SEO and Conversion Optimization,” a 3-hour virtual workshop at LeadsCon on Wednesday, September 30, 2020.


What You Will Learn

The right organic strategies enable you to extend your reach, drive traffic and increase your qualified leads. This interactive workshop will guide you through advanced approaches to scalable organic lead generation.

Attend the workshop, and learn multiple methods for improving your organic lead generation results and filling your pipeline. Those in attendance will:

  • Gain insights into the brain science of marketing, uncovering the principles of neuroscience and human psychology that drive your audience to the actions they take. You’ll discover why this is a critical, foundational step that has a massive impact on your lead-generation results.
  • Learn effective strategies for audience targeting, content development, storytelling, content amplification and SEO, filled with real-world examples.
  • Discover CRO frameworks for higher conversion rates.
  • See how to tie it all together, with approaches to integration that help you achieve a higher ROI on your lead-generation efforts.

Register Now

About the Presenters

Ginger Shimp, SAPGinger Shimp – Ginger is Senior Marketing Director at SAP and an award-winning marketeer with 25+ years’ B2B experience. Since 2004, she has helped companies in myriad industries run better by telling not only the SAP story but the stories of its customers—and their customers. Developing content, engaging channels, deploying tactics to educate, stimulate interest and drive demand: Marketing isn’t just what she does, it’s who she is! Right now, technology is changing faster than ever, yet slower than it ever will, and at SAP, she believes that they don’t just sell software, they improve people’s lives. SAP customers represent 98% of the top 100 most valued brands in the world, producing more than 79% of the world’s chocolate, 77% of the world’s beer, and 85% of the world’s pet food. She feels that’s an awesome responsibility, a humbling privilege, and one heck of an exciting journey.

Tom Shapiro, StratabeatTom Shapiro – Tom is CEO of Stratabeat, a B2B branding, web design and marketing agency. Through his career, Shapiro has developed marketing strategies for market leaders including AT&T, Intel, UnitedHealthcare and Hewlett-Packard. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology and behavioral science, and his insights have been published in Chief Marketer,,, Forbes, MarketingProfs, among others. Shapiro is the author of the book, Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth, available on Amazon.

About LeadsCon

LeadsCon 2020 is the largest performance marketing conference and expo in the world with more than 2,700 lead generation and performance marketing professionals in attendance. If you are looking to massively increase your leads this year, this is the must-attend event of the season and our Organic Lead-Gen Workshop is the must-attend workshop.
Register Now


Drive More Leads