7 Must-Try Tools for Landing Page Testing
In the real world, an annoying salesperson can make you want to scream (and run away, fast!). Well, it’s no different online.
Customers expect straightforward, useful interactions with your brand. From conversations with your sales team to information presented on your website, their trust is dependent on how effectively you are able to communicate your message. A landing page is a critical customer touch point that can either make or break your campaign. The wrong heading, image, or call-to-action button may increase bounce rates, while a strong, user-tested landing page could increase conversion rates and drive more business!
To make sure you are creating crazy-effective landing pages, check out these seven awesome tools for conducting A/B testing, analyzing real-time results, and much, much more!
1. Unbounce
Many marketers are reliant on an internal web team to create campaign landing pages, and the process can really slow things down. Unbounce is a great solution that allows you to quickly custom-build your own branded landing pages using Unbounce templates, all of which are designed for conversion! It’s a great tool for the non-technical marketer to be able to closely manage or execute effective campaign landing pages without IT support. The best part: conduct unlimited A/B testing to verify page performance and monitor real-time conversion rates. www.unbounce.com, @unbounce
2. Optimizely
Eliminating the IT-middleman, Optimizely lets users test their existing landing pages in five easy steps! The visual editor gives users control to set different testing variables and targeting parameters, create custom goals, and track performance. It then allows you to implement live changes to your pages on the spot. And if you have any questions about the process, Optimizely provides helpful resources via its blog and YouTube channel, which houses more than 50 videos including how-to guides and client success stories. In addition, Optimizely offers distinctive benefits for agencies, developers, publishers, small businesses, and more. www.optimizely.com, @Optimizely
3. Visual Website Optimizer
It’s all about conversion optimization and Visual Website Optimizer presents a number of options to help you reach your goals. Use A/B testing variations to pinpoint which page elements produce the greatest results. Or try behavioral and geo targeting to personalize landing pages based on real user data. All tests are managed through the Visual Website Optimizer interface – just add a short piece of code to your pages once and you never have to think about HTML again! This tool from Wingify is suited with intuitive and advanced features for both non-techie marketers and their code-savvy counterparts. www.visualwebsiteoptimizer.com, @wingify
4. Google Analytics Content Experiments
If you’re already analyzing your website performance via Google Analytics, then Content Experiments is a feature you should check out. Its primary approach to A/B testing is called the “multi-armed-bandit approach,” which evaluates your test variations mid-test and automatically increases traffic to the better-performing version. It’s designed to help you identify a winner more quickly and boost conversion rates throughout the duration of the experiment. Smart, right? Yes, but Content Experiments is best suited for marketers with some HTML experience. Marketers that are not comfortable touching code with a 12-foot pole might have better luck with others on this list. https://support.google.com/analytics/answer/1745147, @GoogleAnalytics
5. Convert
Whether you opt to use “simple A/B testing” or choose to sidestep the wizard entirely and code your own test variations, Convert is a tool for agencies and web experts looking for a variety of test options. Convert makes testing easy if you need it, but doesn’t dumb down its capabilities for the users who want advanced testing and editing capabilities. Basically you can control as much or as little of the testing as you are able, so for a large team with a varied skill set, this might just be your best option! www.convert.com, @Convert
6. SiteSpect
Unlike other tools, SiteSpect places an equal focus on optimizing pages for web and mobile visitors. You can target visitors and test content based on mobile-specific criteria likd keyboard type, screen dimensions, network data speeds, and mobile operating system. And because consumer expectations for mobile browsing speeds are impeccably high, SiteSpect actually refrains from using JavaScript in its code, citing it as a common performance bottleneck. Considering that mobile is so prevalent these days, it seems obvious that such emphasis would be placed on optimizing mobile conversions across the board. SiteSpect gets a gold star in our book for stepping up! www.sitespect.com, @SiteSpect
7. Ion Interactive
A great solution for the marketer who wants to test it all! Create as many test variations as you like and share unique URLs with your target testers. And because real-time results are what ultimately drive conversions, Ion allows you to set automatic optimization based on in-progress testing so that you can stop analyzing what’s clearly not working. This means you’re earning greater conversions by putting optimized page content in front of visitors sooner. Score! On top of that, Ion’s “point-and-click” interface is a breeze for the non-techies. www.ioninteractive.com, @ioninteractive
