What happens when following the right metrics is the wrong thing to do? Catch my session at the upcoming Marketing Metrics and Analytics Summit 2017 in New York City, and find out.
I’ll be walking the audience through case studies of companies that, although were following best practices or doing what everyone else in the industry was doing, were focused on the wrong metrics and deeply hurting their brands as a result. In addition, by attending you will learn a new framework for approaching marketing metrics in a way that more directly leads to growth.
Beyond proving actual marketing performance, the right metrics can serve up actionable insights that drive marketing decisions, leading to greater revenue and profit growth. The Marketing Metrics and Analytics Summit 2017 will cover a range of topics to enable you to get more mileage out of your metrics, including:
- Digging into the algorithms behind advanced attribution platforms
- Forecasting with analytics
- Exploring the new shape of the customer journey and what it means for marketers
- Proving that marketing is an investment rather than a cost center
- Integrating new technologies into your existing business infrastructure
Speakers at the event will include analytics leaders at Spotify, American Express, Honeywell, Teradata, Pandora, Catalyst, HSBC, among others. The Marketing Metrics and Analytics Summit 2017 is an event of Insight Exchange Network (IEN). The mission of IEN is to bring you actionable insights and intelligence to boost your business results. Through in-depth research, IEN focuses on upcoming opportunities with a “how to get there from here” approach. IEN focuses on niche topic areas that give you valuable takeaways to help you achieve that next breakthrough to turbo-charge your brand.
You can register for the Marketing Metrics and Analytics Summit 2017 here, and be sure to catch my session on April 26th. Use promo code SB15 for a 15% discount off of the event registration price. Hope to see you there!