Marketing Strategy Blog

Internet Trends 2017

Internet Trends of 2017

What’s new? What’s next? What’s revolutionary in the digital space?

Each year, Mary Meeker at Kleiner Perkins Caufield Byers (KPCB) synthesizes reams and reams of data to shine a light on the major market forces and trends shaping the Internet. In her latest report, “Internet Trends 2017,” Meeker shares her latest insights on the evolution of the Internet and its impact on our lives.

Here are some of the key highlights from the 355-page report:

Global Internet User Growth Remains Steady at Approximately 10%

Internet Trends 2017 - Internet Growth

Internet Usage Is Growing Steadily

Internet Trends 2017 - Engagement Growth

Online Advertising Spend is Also Growing Steadily

Internet Advertising Growth

Online Advertising is Overtaking TV Advertising

Online Advertising Growth

The Future of Search Will Be Much More About Pictures (Front-end & Back-end)

Future of Search = Pictures

Customer Feedback and Data Science Are Changing Product Development

Customer Feedback + Data Science = New Product Development

We Are Creating Data at a Rapidly Accelerating Rate (The World Is Becoming Noisier & Noisier)

Data Volume Growth Accelerating

The Googlefication of Industry After Industry

Video & Music Industry Trends 2017

Time on Mobile Has Doubled in the Past Two Years

Mobile Usage Doubled 2014-2016

Elegant Design Is Increasingly Core to Product Success

Importance of Design to Core Product R&D

Internet Leaders Are Building Ecosystems

Internet Leaders Expanding into New Areas

Immigration Boosts Innovation

Immigration Leads to Increased Innovation

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