What’s new? What’s next? What’s revolutionary in the digital space?
Each year, Mary Meeker at Kleiner Perkins Caufield Byers (KPCB) synthesizes reams and reams of data to shine a light on the major market forces and trends shaping the Internet. In her latest report, “Internet Trends 2017,” Meeker shares her latest insights on the evolution of the Internet and its impact on our lives.
Here are some of the key highlights from the 355-page report:
Global Internet User Growth Remains Steady at Approximately 10%
Internet Usage Is Growing Steadily
Online Advertising Spend is Also Growing Steadily
Online Advertising is Overtaking TV Advertising
The Future of Search Will Be Much More About Pictures (Front-end & Back-end)
Customer Feedback and Data Science Are Changing Product Development
We Are Creating Data at a Rapidly Accelerating Rate (The World Is Becoming Noisier & Noisier)
The Googlefication of Industry After Industry
Time on Mobile Has Doubled in the Past Two Years
Elegant Design Is Increasingly Core to Product Success
Internet Leaders Are Building Ecosystems
Immigration Boosts Innovation