15 Brilliant Stats To Shape Your Marketing

We are data junkies here at Stratabeat, and just love marketing stats! They not only reveal trends in the marketing landscape, they also help you understand how your marketing needs to evolve to remain effective. To that end, browse through our list of 15 amazing (and sometimes ridiculously amazing) marketing statistics below. We challenge you to look for gaps in your own marketing plans and to take action to rev up your results!

B2B companies that blog generate 67% more leads per month than those who don’t. Among B2B companies, thought leadership can significantly enhance your brand equity. Through blogging, you and your subject matter experts can assert expert authority to build credibility and trust among customers. (Source: InsideView)

79% of best-in-class marketers rank blogs as the most effective marketing tactic. Whether creating or consuming, everyone seems to have content on the brain! It’s what most social sites are built on, and interacting with content takes up a sizeable part of our day-to-day (whether reading, watching, viewing, sharing, Liking, tweeting…or even +1-ing). By committing to regular blog posts, you will prove your expertise, drive greater traffic to your site and create a constant flow of content to share via your social accounts. (Source: Content Marketing Institute & MarketingProfs)

71% of users access social media from a mobile device. Social and mobile go hand in hand. After all, both are built on real-time interactions. Your customers expect a seamless mobile experience – so give it to them! (Source: 2013 Adobe Mobile Consumer Study)

90% of mobile searches lead to action, while 50% lead to purchase. The mobile searcher is a motivated buyer. Online retailers and advertisers will be forced to recognize and act on this huge opportunity by optimizing for mobile ASAP! (Source: Search Engine Land)

60% of mobile users expect a website to load in less than 3 seconds. Slow site speed is possibly one of the most common UX issues. Fail to load in three seconds and your bounce rates will be on the rise. Prevent issues by using Google’s PageSpeed Insights to test the download speed of your page. (Source: Gomez)

At least 50% of consumers will use 2+ devices in the purchase process. Imagine a prospect visits your site on their laptop, is wowed by your product and brand, but isn’t quite ready to commit. Later, they revisit your site via mobile device and have a completely different user experience. If the mobile experience is poor, you may lose their confidence and the sale. In a nutshell, responsive design matters. (Source: IBM)

For every $1 spent, $44.25 is the average return on email marketing investment. If you think email marketing is dead, you’re likely doing it wrong. And you wouldn’t be alone – a lot of companies are missing the mark. It’s not enough to simply deliver valuable content to your subscribers. Email marketing is about tracking audience behaviors, nurturing prospects, personalizing emails, and delivering a customer experience that’s integrated with your other brand channels. When done right, email marketing pays! (Source: Experian)

Clarity trumps creativity with email marketing by 541%. We all enjoy a clever pun from time to time (don’t deny it!), but there’s a time and a place. Data reveals that clear and to-the-point email subject lines generate increased response rates that are 541% higher than emails with a clever or vague subject line. (Source: AWeber Communications)

100% of business decision-makers use social media for work purposes. It doesn’t matter if you’re B2C or B2B – social media is no longer reserved for connecting with online shoppers and millennials. Statistically, every business decision maker is now using social media for business, with 79% maintaining at least one social profile. This takes prospecting to a whole new level! (Source: Forrester)

LinkedIn is 277% more effective for lead generation than Facebook and Twitter. We visit different social networks for very different reasons. Understanding what your audience expects from each social channel allows you to serve up the right content at the right time – both organically and through social advertising. If you are looking for business leads, turn to LinkedIn’s business-focused network. #nobrainer (Source: TopDogSocialMedia)

63% of marketers are reallocating advertising spend from display to retargeting budgets. Brand dollars are flying from display advertising into retargeting budgets. Why? Retargeting keeps your brand front and center for site visitors who have shown interest in your product or service, and helps them find their way back to your site. So be sure to use retargeting and bring ’em back! (Source: Chango + Digiday)

1 in 4 online searches are conducted on a mobile device. For marketers running paid search campaigns, this is a wake-up call! With 25% of impressions coming from mobile users, you sure as anything better have a mobile-optimized landing page on the other end of that ad! (Source: WebDAM)

98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. In a world consumed by mobile data, SMS messaging is often overlooked, and its value misunderstood. While some customers are guarded when it comes to shelling out their mobile digits, others are completely open to it. You have nothing to lose in asking your audience to opt in for mobile messaging, especially if you’re using this channel to offer up discounts! You might be surprised by their willingness, and event more surprised by this tactic’s effectiveness! (Source: Techipedia)

After 72 hours, a typical person can retain about 10% of text that they’ve read, 65% of an image they’ve seen, or 95% of a video they’ve watched. Text is out and visuals are in! Sure, you need text to get your point across, but apparently you need images and videos to make the message stick! Marketing is far from black and white; you should be integrating text, images and videos into your communications to create irresistible content that your audience will simply devour – and retain! (Source: BoT Videos)

More than 83% of users are on Chrome or Firefox. For the past two years, Chrome and Firefox have absolutely dominated web browser share! Internet Explorer – a not-so-close third – has been on a steady decline since 2009, and is now only used by 9.5% of web visitors. To ensure a positive user experience, we of course recommend you test your site across multiple browsers – but in the end, prioritize what works for the majority! (Source: w3schools.com)